How To Run Great Mobile App Loyalty Programs
Getting and retaining customer loyalty has never been more important, and one of the most effecting ways to win brand loyalty is by rewarding your customers. A mobile app becomes one of the ultimate platforms for offering your customers these rewards and being able to incentivise your customers with points/discounts at there fingertips will inspire them to come back time and time again.
The most effective rewards programs revolve around you knowing your customers behaviour and offering them points or discounts for things they already buy or offers for first time buyers.
Offer in App Exclusives.
You’re In app exclusives offers will be key for ensuring participation in the app. Because if your customers can get similar offers and discounts without having to download your app, why wouldn’t they? So, its important to be able to offer people exclusive discounts or loyalty programs that provide them with perks for being an app user or signing up for any loyalty programs.
Categories for Customer Loyalty Programs.
When launching your in-app loyalty program a key question to ask is how you will reward your customers. Typically, rewards will fall into one of the categories below, and it is a good idea to stick with one of them and focus on implementing it well.
Points Program. Implementing loyalty points will allow your customers to collect points that they can go on to redeem for free products or services or deep discounts. These are typically the most common loyalty programs due to their ease of setup.
Tiered Program: In a nutshell a Tier rewards program is essentially based on levels of loyalty, such programs offer different rewards depending on the tier. To get to the next tier, a customer would have to pass a milestone. Milestones might be something like spending a certain amount in a month to making a certain number of lifetime purchases.
Paid or VIP program. This is where the customers pay a monthly or even annual fee to join your loyalty or VIP program, with the notion they get exclusive access to services, discounts, or other unique opportunities. Customers who pay for loyalty programs become engaged from the very start, and the majority of the time will continue investing.
Scratch and Win. Scratch and Win are like games, based on the traditional idea of a scratch/ instant win card, the only difference is it’s a digital one operated straight from you mobile app, they are an excellent way to ad some fun and additional engagement to your loyalty programs.
Users simply rub the panel with their finger to be in with the chance of winning a prize. If someone wins, they will be directed to another screen with a message showing what they have won. The rewards or prizes are pre-programmed which you have determined.
Some possible actions that you may reward your customers for may be:
- Reaching a target number of Purchases
- Hitting spending targets
- Giving your business feedback
- Referrals to friends & family
If you are not already utilising your loyalty program in an app, you should be it can soon become one of the most powerful monetisation tools you use in your business.
Also it may go without saying but delivering on your promises will be crucial to your loyalty programs success, nothing may be more detrimental to your efforts than falling short on a promised discount or service to a customer when downloading and using your app.
Overall, we hope you see how great a in app loyalty program can be for getting your customers engaged with your business, and keeping them coming back.
If you have any questions about creating a Mobile app or loyalty program, feel free to contact our professional app development team for a free consultation.
