Future of eCommerce and Retail in India
https://kpshopy.com/blog/what-is-retail
The online retail environment in India is eerily quiet. The general online pie remains very small. Broadly, Indian consumers aren't shopping online. The distributors or local vendors still check out the web channel as a drop by the bucket. New online retailers are slowly emerging - however Indian ecommerce just can't seem to hit its stride. What is retail? Is online retailing not for the Indian market? Are the cultural preferences of Indian customers so unique that ecommerce will never achieve amain stream status? Although the present state paints a really somber image for eCommerce in India, it jogs my memory of the time once we went on a vacation to Florida, only to seek out that the world was close to be hit by a category 3 hurricane. Standing in balcony of the bedroom, I could feel an uneasy quiet.Wind was calm however I could feel something big was close to happen. Two years later, I find myself standing on the verge of another perfect storm - a storm which will change the face of online shopping in India.
