Create Interactive Content on Social Media

1. Match Content withYour Audience

Beforeyou dive straight into creating content, take some time, and ask yourself a fewquestions like:

Which type of audience does my businessserve on social media?

Forthe audience rapidly scrolling amidst their busy schedules, infographics can bethe best way to give out more content in really less time. On the other hand,if your product is aesthetically appealing then pitching images/videos or evenGIFs can be a great choice.

While82% of digital consumers enjoy reading business blogs, this can be a great hitif utilized with relevant content. Well, there are no definitions of what works where so you can just dive inand start experimenting.

2.Interact with Infographics

Infographicshave had the most significant increase in usage among B2B marketers in the lastfour years – now at 65%. But with the skyrocketing competition, your businessneeds to create interactiveinfographics.

Ifyou are still confused, just focus on creating an infographic that can stop theuser from scrolling through and can induce a response from them. That is whenyou know your content is interacting with your audience.

3.Communicate With Videos

Videosare known to be the most interactive content on social media and its usage isrising every single day. Videos, as a matter of fact, are the most demandedcontent on social media which talks about the potential that it carries forbusinesses.

Fewstatistics are to be noted in bold while creating video content, i.e., peopleare 1.5 times more likely to watch videos on their mobile phones. Thisinformation requires you to make videos more mobile-friendly to reach themobile-using audience potentially.

4.Regular Assessment of Interaction

Whileyou nail the art of interaction on social media, do not take the power ofassessment for granted.

Interactioncan be temporary but when assessment becomes regular, the chances ofinteraction increase. Assessments are just another way of getting to know youraudience by putting out questions that induce action & engagement.

Whileassessments are considered to be the most effective task in the loop ofcreating interactive content, marketers are striving to make it a win-winsituation for brands as well as the audience.

5.Feature Your Followers

Oneof the easiest yet the most powerful ways to create interactive content onsocial media is to feature your followers.

It’sproven that tagging users can help gain more likes and comments. Why? When youmake your followers a part of your story, not only do people feel valued, butother potential followers (and customers) also perceive it as a trust signalthat encourages them to follow you on social media.