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Coronavirus Outbreak: Gluten Free Food Market Fights Back with Well-defined Business Strategies
Coronavirus Outbreak: Gluten Free Food Market Fights Back with Well-defined Business Strategies
Owing to the high adoption of gluten-free bread among breakfast is in response expected to boost the global market

The Global Gluten-FreeFood Market will gain from the increasing incidence of diseases such asceliac. Fortune Business Insights has announced a report, titled “Gluten FreeFood Market Size, Share and Global Trend by Product Type (Gluten-free bakedfood, Gluten-free infant formula, Gluten-free ready meals, Gluten-free snacks,Gluten-free pasta, Gluten-free dairy products, Gluten-free fats and oils,Gluten-free nuts, Other gluten-free food products), Distribution Channel(Hypermarket/Supermarket, Convenience Stores, Specialty Stores,Pharmaceuticals, Retail, Online Retail) and Geography Forecast till 2025,” tostudy various factors impacting growth in the global market.

Owing to the high adoption of gluten-free bread amongbreakfast is in response expected to boost the global market. The gluten-freedairy product segment is foreseen to hold the second highest share in themarket over the forecast period. Rising awareness about the health benefits ofgluten-free food is facilitating rapid adoption of gluten-free dairy products.This in response is expected propel growth in the market.

The report classifies the global market on the basis ofvarious segments. On the basis of product type, the market is classified intobaked food, infant formula, and others. The baked food segment held aconsiderable share in the market in 2017. The segment is expected to witnesspromising growth over the forecast period 2018-2025. The increasing consumptionof gluten-free baked food such as bread and others is likely to propel growthin the market. Besides this, the gluten-free bread segment is likely to expandat a relatively higher CAGR.

Nestle and GeneralMills' Joint Venture to Fuel Demand

As per the Celiac Disease Foundation, in North America,every 1 out of 133 people is likely to be suffering from celiac disease.Approximately 30% of North America’s population is avoiding gluten to lead ahealthy life. The certain factor is expected to increase the growth rate in themarket.

The increasing population of gluten intolerant people andrising awareness about the benefits of consuming gluten-free food are somefactors expected to drive the global market. Additionally, key players areinvolved in collaboration and partnership to gain better control over themarket. For instance, Nestlé SA and General Mills Inc. came into a jointventure in 2014 to introduce gluten-free corn flakes in the U.K. Owing to thejoint venture, the companies witnessed high demand for the product and gainedhigher share in the market.

However, the lack of availability of gluten-free food inseveral countries and high cost associated with gluten-free food are somefactors anticipated to restrain the market during the forecast period.

In the year 2015, Mondelez International Inc. acquired aprivate snack manufacturing company based in the U.S. named Enjoy Life Foods.This acquisition helps the company to expand its gluten-free product portfolio.

In March 2018, Veripan launched an all-purpose gluten-freeflour for gluten-free bakery products. This product launch is to satiate theincreasing demand for gluten-free food from which is due to health awareness,food allergies, and diagnosis of celiac disease.

Mondelez GainedHigher Share by Acquiring Enjoy Life Foods

 Key players operatingare adopting innovative strategies to lead the global market. For instance,Mondelez International Inc. acquired a private snack manufacturing company,named Enjoy Life Foods in 2015. Owing to the acquisition Mondelez owns adiverse product portfolio and is witnessing increasing demand.

Source:

https://www.fortunebusinessinsights.com/industry-reports/gluten-free-food-market-100188