Beacon Market Trends, Size, Forecast - 2019-2025
The global beacon market is expected to witness double digit growth of over 30% over the forecast period. Beacons are small devices that enable to notify accurate location within a narrow range than GPS and Wi-Fi proximity. Beacons comprise Bluetooth technology that requires less energy and offers the shop owner and retailer to track the consumer activity, which in turn, improves their business. Wi-Fi or BLE beacons are often used in this case to create an indoor GPS across buildings and public places. Indoor navigation with automatic positioning is majorly used for a client-based application in retail stores, airports, and shopping malls. This includes the direct determination of position displayed on the smartphone of the user, via Wi-Fi or beacons.
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The major factors contributing to the growth of the beacon market include the rising demand for Indoor Positioning and Indoor Navigation (IPIN) systems in retail shops and shopping malls, cohesive government policies and growing internet penetration coupled with rising smartphone users. IPIN systems are increasingly adopted in retail shops and shopping malls owing to its significance in marketing to send push notification through it. The IPIN system has been adopted in the US since 2014. For instance, Macy’s, an American department store chain had installed more than 4,000 beacon devices across their shops in 2014.
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Global Beacon Market Segmentation
By Beacon Protocol
iBeacon
Eddystone
AltBeacon
Others (GeoBeacon)
By Location Technology
Bluetooth Low Energy (BLE)
Wi-Fi
Ultrasound
Others (Combined Technology)
By Application
Retail
Healthcare
BFSI
Logistics and Warehouses
Others (Travel, Tourism & Hospitality)
Regional Analysis
North America
United States
Canada
Europe
UK
Germany
Italy
Spain
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Company Profiles
Accent Advanced Systems, SLU
Apple Inc.
BlueCats
Cisco Systems, Inc.
Estimote, Inc.
GeLo, Inc.
Glimworm Beacons
Google LLC
Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.)
JAALEE Technology Co., Ltd.
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