To help you get better ROI from your marketing expenses in the long run, Google has developed a new, more intelligent Google Analytics, which is based on the App + Web property that the search giant rolled out in 2019. With machine learning at its core, it gives meaningful insights while offering you a thorough understanding of your customers across different platforms and devices.
The purpose of this post is to introduce you to the new concepts that differentiate GA4 from it’s predecessors, and also give you confidence that it a big step forward from what you are familiar with.
