Online surveys can be conducted using several methods. However, there are some very important things that should be considered if you want to create a high-quality online survey. Below are 10 things that should be considered when taking an online survey.
A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference between success and failure in a marketing strategy.
1. What is online survey?
Online surveys or Internet surveys are one of the most popular data-collection sources, where a set of survey questions is sent to a target sample and members of this sample can answer questions on the world wide web. Respondents receive online surveys through various mediums like email, embedded on website, social media etc.
Organizations apply online surveys to use the Internet to gain insight and feedback about upcoming products or services, changes in marketing strategies, enhancements to current features, etc. With the advancement made by the Internet, more and more organizations are relying on the data obtained and analysed from online surveys to make integral changes in their functioning. For efficient data collection, organizations must choose an advanced and efficient online survey platform.
Online surveys not only help you improve your targeting and build an effective campaign. They provide valuable insight into your audience’s feelings, attitudes, and preferences – guiding everything from testing and launching new products to positioning your brand and customer satisfaction.
2. Set a clear goal.
Set a clear objective when starting your market research and survey.
· Why are you doing the survey?
· What do you want to find out?
· Is it for product improvement with an existing audience?
· Do you want to launch a new product in the market and hence need to know if there is enough demand?
· Who are willing to pay for this?
Be precise about the results you want to get the answers you need to advance your marketing plans.
3. Know which target market to survey.
It starts with knowing which market you are targeting.
Identify parameters for potential customers such as people living or working in a certain area, market size, or those best suited to a particular demographic.
Use data to get accurate information about the target audience whose data you need and narrow it down to support your end goal.
4. Know what you want to check.
This will be informed by your marketing goals. If you’re launching a new product, for example, you’ll want to examine what the demand is, how aware people are about it, if they currently buy from a competitor, and how often.
Knowing what you want to check will help you identify what kind of information you need. Think about whether a qualitative or quantitative approach works best.
Whichever you choose, it has one purpose: to measure consumer perceptions, behaviors, and attitudes in the most informative way possible.
5. Get help from people who know the surveys.
This means gaining access to an installed panel. By turning to the experts in online survey data, you can ensure that you ask the right questions to the right people and get a sample size that gives you the most accurate insights.
The Philomath Research panel spans 46 countries, representing more than 2 billion Internet users, making it the world’s leading market survey on the digital consumer.
By leveraging this panel with the help of in-house experts, you can be sure that you get the information you need within the right time frame.
6. Consider the best way to get your answers.
No longer exclusive to phone surveys and focus groups, surveys can now be conducted through an interviewer or online questionnaire.
Online surveys can be done in groups or also on an individual basis. Once again, the optimal approach for your brand will depend on your goals and the information you are trying to capture, as well as your target audience, market potential, and their overall preferences.
By using quantitative panel data to support, market researchers can come away with powerful insights and market analysis that you know you can trust.
7. Administer the survey effectively.
Once you are clear about your goals, the data you need, the people you need to talk to and the best way to collect this survey data, maximize the sample size. It is important to maximize the sample size.
This means reaching out to people at the right time, setting a realistic timeframe for them to share their thoughts, and identifying where they are likely to be.
In an online market survey, understand which social media platforms or websites they can hangouts on, and what times they are online.
Data analysis prior to the survey can help make the survey easier to reach the right audience.
8. Conduct in-depth survey analysis.
Once you have gathered online survey responses, these need to be analyzed thoroughly to pull out key trends and conclusions and allow you to derive actionable insights from the data.
· Examine qualitative answers to quote and give detailed feedback about the attitude and behavior.
· Interrogate the quantitative answers to calculate the average.
· Compare results with global and local data with mass online surveys.
9. Uncover the wider implications.
Carrying out an online survey is invaluable to brands, but when done in isolation, can result in a lack of real-world relevance to the results of the action taken with confidence.
To get the most out of your analysis, mass online survey data allows you to compare your findings across multiple data points. You can cross-reference with local subgroups and compare against the global average to get a clearer view of where the value lies.
Online surveys are vital to success
Online surveys can be used in a variety of ways to help a brand focus more on its target audience and adopt a more people-based approach.
Data contains the answers you need to achieve almost every business goal.
But without effective analysis data is powerless. And without effective analysis, no insight can be drawn. So, it pays to have third party survey data sets at your disposal to make your findings relevant.
A skillfully planned online survey that captures customer feedback and experience will yield conclusions that can explain the difference between success and failure in a marketing strategy. Contact us and get expert advice on online survey and all the data you need to increase and boost your revenue. Visit us at www.philomathresearch.com to know more.
