Overview:
The global and North America organic and natural feminine care market Analysis is anticipated to touch a size of USD 3,990.93 million by 2023, states Market Research Future (MRFR). The market can showcase 7.06% CAGR from 2018 to 2023 (forecast period).
The rise in literacy levels worldwide and the expansion of the middle-class population with higher importance given to education has raised the market position to a large extent. With the rising literacy rate, the health aspect among people, especially women, has soared as well. The growing knowledge about the side effects including infections during menstruation due to the use of substandard products in conjunction with escalating women's literacy has raised the sales of feminine hygiene products.
Menstrual toxic shock syndrome (TSS) has seen an upsurge according to the report by National Center for Biotechnology Information (NCBI). The use of natural feminine care products can reduce the chances of TSS and drive the market demand. Moreover, government policies creating awareness among the public is expected to drive the market growth.
Competitive Analysis:
Prime players in the global and North America organic and natural feminine care market include Maxim Hygiene (U.S.), GladRags (U.S.), Purganics (India), The Honest Company Inc. (U.S.), Procter & Gamble (U.S.), Apropos (U.S.), Tosama (Slovenia), Armada & Lady Anion (Australia), Saathi (India), Rael (U.S.), Heyday Care LLP (India), Veeda USA (U.S.), Bodywise Limited (U.K.), and Corman USA Inc. (U.S.).
Segmentation Analysis:
To offer an exhaustive layout of the global market for feminine hygiene products companies, MRFR has considered a few major segments in the report, which are product type, as well as distribution channel.
Some of the key product types covered in the MRFR report include tampons, sanitary napkins/pads, menstrual cups, feminine hygiene wash, as well as panty liners. Sanitary napkins/pads witness the highest demand in the market and are therefore, the top segment with the highest share. Their high usage among the female population across the world has favored the segment. Rising number of women are also opting for tampons, as a result of which the segment shall capture the fastest growth rate in the near future. The mounting sales of tampons could be due to the escalating awareness regarding their benefits and their heightened preference among athletes.
The major distribution channels listed in the MRFR study are retail pharmacies, supermarket and department stores, online retail stores, and more. Supermarkets and department stores form the leading segment in the market, since these channels sell a variety of products that cater to every need and taste of the consumer
Regional Analysis:
Geographically, the global and North America organic and natural feminine care market is segmented into Europe, Asia Pacific (APAC), North America, South America, and the Middle East & Africa (MEA). APAC accounted for 43.6% share in 2017, followed by North America and South America holding close to 27.7% share, Europe (24.5%), and MEA (4.2%).
The APAC region can accrue close to USD 1,777.63 million by 2023 at a CAGR of 7.47% during the forecast period. Factors of high awareness levels of consumers, demand for high fluid retention products, and health-consciousness levels among the women populace in China, South Korea, and India are projected to drive market growth. Other factors predicted to spur growth include population spurt and efforts by companies to create awareness through Ads.
North America can generate close to USD 850.73 million by 2023 at 7% CAGR during the assessment period. This can be attributed to availability of various options for feminine care products coupled with advertisements targeting the right demographic. Social media channels ensuring the message of menstrual health reaches audiences can boost the regional market revenue.
Europe is predicted to exhibit 7% CAGR to generate revenue worth USD 974.85 million by 2023. This can be attributed to waste disposal concerns with regards to synthetic feminine hygiene products. Investments in research and development for creating recyclable sanitary pads is likely to bode well for the market. Moreover, efforts by governments to solve pharmaceutical logistics and ensure manufacture of low-cost hygiene products can boost the regional organic and natural feminine care market.
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