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As per ourresearchers, People all over the globe have been progressively embracing avariety of nutritious and nutritional beverages in order to maintain a healthylifestyle in recent years. Excessive use of sugary and carbonated beveragescauses a variety of health problems, including obesity, cardiovascular disease,and diabetes, in people of all ages, from children to the working class. As aresult, coconut water may be used as a substitute for carbonated beveragessince it is good for all of the aforementioned diseases, particularly weightloss. This is expected to amplify the demand and promote the coconut watermarket growth during the forecast period.COVID-19 Impact:
Rising Commercial Business Sales around the Globeamid Covid-19 Pandemic
Coconutwater is commonly marketed as a hangover cure and a post-workout recoverydrink, but it's now being phased out due to coronavirus fears. Vita Coco, whichmanufactures shelf-stable coconut waters and canned conventional waters, hasseen a dramatic increase in sales, beginning two weeks ago on the West Coast.It has been growing nationally in recent days thanks to e-commerce platforms.
Forinstance, in the first quarter of 2021, the sales of Vita Coco coconut water onwalmart.com increased by 200 percent year over year, and sales on Amazonincreased by 60 percent. Even though the US Centres for Disease Control hassaid that the virus has not been identified in drinking water, bottled, andcanned water are among the items in high demand in the US as doubt grows aroundthe coronavirus epidemic.
Report Coverage
The marketreport provides exhaustive analysis of the regional insights and how thesefactors form the market in the respective regions. The impact of COVID-19pandemic is added for further understanding of the possible threats in themarket. The efficient strategies of the top players and how they drive themarket growth are discussed in the following report.
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Segmentation
The coconutwater market is segmented on the basis of packaging type, flavour, portionsize, end user, distribution channel, and region. By packaging type, it iscategorised into plastic bottles, tetra packs, and cans. It is separated intooriginal taste, fruit flavour, chocolate flavour, and other flavours based onflavour. It is divided into little part (less than 600m) and large portion(more than 600m) based on portion size (more than 600ml).
Thereport's ultimate consumers include households, food services, catering services,and others. It is divided into two categories based on distribution channel:direct distribution and retail distribution. On the basis of point of sale,market is further divided into OEM and aftermarket. In terms of region; themarket is classified into North America, Middle East & Africa, Europe,Latin America, and Asia Pacific.
Drivers and Restraints
Growing Awareness of Health Issues among theGeneral Public to Drive Market Growth
One of themain reasons driving the market's growth is the growing awareness of healthissues among the general public. With the increased incidence of lifestyleillnesses, consumers are increasingly turning to coconut water as a treatmentfor a variety of metabolic disorders and other maladies, including diabetes,obesity, kidney stones, liver damage, hypertension, and indigestion. Vendorsare also selling bottled coconut water that has been infused with naturalcomponents like turmeric, ginger, and fruits to boost its nutritious worth.These goods are getting a lot of popularity among athletes and fitnessenthusiasts, which are helping the market.
Inaddition, the expanding food and beverage industry is helping to drive marketexpansion. The use of coconut water mix and concentrates in many creative mealshas increased as a result of the rising café culture and the expanding numberof quick-service restaurants (QSRs). Other factors, such as governmentprogrammes to promote coconut farming and major expenditures in coconut cropgrowth, particularly in countries like the Philippines, are expected to boostthe industry in the future years.
Regional Insights
Asia-Pacific region has the highest marketshare in 2020, with the largest share in most populous countries such as Indiaand China. Many Asian nations employ coconut water products in their food andbeverage industries. As people become more aware of coconut water as a sportsor refreshment drink, the market for pure coconut water is expanding rapidlythroughout the region. In Asia-Pacific, India is the largest consumer ofcoconut goods, followed by Indonesia and the Philippines.
These countries likewise primarily export todeveloped markets including the United States, Germany, France, and theNetherlands. The fastest-growing regional market for packaged coconut water hasbeen identified as South Africa. The country is rapidly developing, andcustomers perceive packaged items to be more sanitary and healthier. Organiccoconut water is consumed in the United Kingdom in the amount of 25-26 millionlitres. Coconut water consumption is also extremely high in tropical nationswhere coconuts grow abundantly, such as Sri Lanka, India, Thailand, and Brazil.
CompetitiveLandscape
Advanced and Innovative Strategies Adopted byLeading Players to Remain Competitive
To extend their market share, increaseprofitability, and remain competitive in the pure coconut water market,companies also use business growth and product launch as key developmentalstrategies. The key players profiled in the report include Vita Coco, TasteNirvana, Goya Foods, Craze Foods Ltd, Wai Koko Coconut Water, Harmless Harvest,Cococoast, C2o Pure Coconut Water, Foco Pure Coconut Water, Inc and MojoOrganics Inc.
IndustryDevelopment
August 2020: Elegance Brands, Inc. announced astrategic collaboration with KC Distributing in August 2020. For the nexttwelve months, KC Distributing will solely distribute Elegance's goods,including coconut water, as part of this arrangement. KC Distributing will repaintits delivery vehicles with Gorilla Hemp to assist improve brand awareness.
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List of Key Players Covered in this Market Report
· All MarketInc.
· Naked JuiceCompany
· New AgeBeverages Corporation
· CelebesCoconut Corporation
· EleganceBrands, Inc.
· Vaivai SAS
· EleganceBrands, Inc.
· C2O PureCoconut Water, LLC
· PepsiCo(O.N.E. Coconut Water)
· TheCoca-Cola Company (ZICO)
· HarmlessHarvest
· COCOZIA
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