Fast fashion changes in accessories such as sunglasses have gained traction from the increasing social media applications, namely, Instagram and TikTok. Companies are actively collaborating with social media influencers to increase their brand presence and customer reach across the globe. Combined with this, major players operating in the Eyewear Market are focusing on mergers and acquisitions to improve their products' geographical presence. Many organizations have acquired leading regional internet eyeglasses companies in order to expand their digital presence and customer base. Intensive marketing initiatives by well-known companies have increased product awareness in the worldwide market, resulting in increased growth in the eyewear business.
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