Anti-counterfeit Packaging may be a link connecting production with marketing whereby the products reach from the assembly center to the consumers during a safe and sound condition with a minimum overall cost. Packaging also can be defined because the coordinated system which may enclose or protect the products for distribution, storage, preservation, transportation, information, and sales. The pharmaceutical brands are most vulnerable thanks to their higher market share, simple production, and greater profit margins. Counterfeit is a problem of product security. Products sidetracked from their proper channel , or sold past their expiry date, or by modification of the package are related to the matter of counterfeiting.
The track & trace category in terms of technology accounted for the largest share in the anti-counterfeit packaging market. This is often ascribed to the high-volume adoption of packaging technologies, which is allows manufacturers to trace and trace their shipments and avoid any technological impediments.
The pharmaceutical & healthcare application category expected to demonstrate the fastest growth during the forecast period. This can be attributed to the fast-paced adoption within the medical sector, due to increasing health concerns along side rise in pharmaceutical production.
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