Fruit Vinegar Market Overview
The fruit vinegar market has recently witnessed massive growth due to the rise in awareness about the consumption of drinks that are comparatively nutritious and tasty at the same time. Drinking fruit vinegar has been practiced in various Asian countries for thousands of years, but the phenomenon is relatively new in the western world. Though cocktail bars have been catering to the demand for relatively sour drinks, mass-market availability of fruit vinegar is new in the west. The urge to decrease sugar consumption and increase the consumption of healthier drinks has created the perfect conditions for fruit vinegar market growth.
Fruit vinegars are associated with healthy, whole fruits and are much more delicious than the generally available cider apple vinegar. They are lower in sugar content and regular consumption of fruit tablespoons of vinegar can reduce cholesterol, promote digestion, support the immune system, soothe irritated skin, and relieve muscle pain. They can even eliminate cell aging and can prevent fatigue. It is also believed that the vitamins and amino acids in fruit vinegar synthesize with the calcium inside our body to form calcium acetate and strengthen calcium absorption. Fruit vinegar industry players are also capitalizing on the fact that that fruit vinegar consumption can aid in weight loss. A considerable portion of the market share garnered by the wellness industry can therefore be attributed to the growing fruit vinegar market.
Segmentation:
Fruit vinegar market segmentation has been done based on source, form, application, and distribution channel.
Based on the source, the fruit vinegar market has been classified as citrus fruits, berries, melons, drupes, pomes, and tropical fruits. The fruit vinegar market is expected to witness the highest CAGR over the coming years from the growing demand and production of citrus fruit vinegar. However, berries have been known to account for the largest revenue share in the fruit vinegar market.
Fruit vinegar market segmentation according to form includes gel and liquid.
Based on application, the market is segmented as food, beverages, cosmetic & personal care, and others.
Distribution channel-based classification of the fruit vinegar market comprises store-based and non-store-based distribution.
Regional Analysis:
Regional segmentation of the fruit vinegar market has been done based on North America, Europe, Asia Pacific, and the Rest of the World (ROW).
Asia Pacific fruit vinegar market is expected to hold a dominant position over the coming years due to the practice of consuming fruit vinegar especially in countries like South Korea, Japan, and Taiwan. Here fruit-infused vinegar is often consumed after or between meals. Increasing disposable income and promotion of healthy food habits will augment fruit vinegar market growth in the region.
The benefits of fruit vinegar drinks are being acknowledged in the west as well and therefore, the fruit vinegar market in Europe is anticipated to grow considerably during the forecast period of 2017-2023.
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Competitive Overview:
Some of the players in the fruit vinegar market that are expected to account for a considerable market share include Bragg Live Food Products, Inc., Australian Vinegar, Inc., Acetificio Marcello De Nigris, Mizkan Group, Vitacost, Inc., ACETUM SRL, and Fleischmann's Vinegar Company, Inc.
Industry News:
With the rise of awareness about healthy drinking habits and a generation of drinkers who want to spend hours drinking without having to struggle with hangovers the next morning, fruit vinegar drinks are gaining popularity. For instance, Arizona is a naturally fermented tonic, newly introduced Brooklyn. Frederic Naayem was influenced by the vinegar drinking ritual he observed in South Korea and brought the drink to the U.S. where it is already witnessing popularity during the holiday season. It is essentially a non-effervescent, smooth-tasting tonic that uses vinegar as a base. The base is provided by master brewers in South Korea and the drink comes with several benefits as it contains enzymes, antioxidants, and organic acids.
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