The need for e-commerce is increasing extensively due to increasing digitization and increasing penetration of e-commerce in several industry verticals.
The electronic trade of agricultural products has grown considerably in recent years. Many classic scenarios and business concepts have evolved during the evolution of agricultural electronic commerce.
It is becoming increasingly obvious that e-commerce has emerged as a new and effective means of assisting smallholders in gaining market access. Because of the elimination of the pricing pressure from middlemen and the marketing constraints of information asymmetry, e-commerce has enabled smallholders to sell most of their products at a greater price than before. Small-scale farmers are driving the expansion of agricultural e-commerce.
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