4 Things you need to know to Start an accessory business in 2020! All is essence, all is dry!
Have you ever thought about starting a small business of your own, make your first fortune, or gain some entrepreneurial experience?But the market is too big to handle? Many new entrepreneurs have encountered similar problems, based on a lot of people's experience, low cost, simple operation of jewelry business is the easiest to get started.
Then master the following four points, you will quickly start to run your jewelry shop.
Choose your business model
As a new entrepreneur in the Internet era, there are many business models for you to choose. You should choose carefully according to your own time and interest, which is related to whether you can run your shop for a long time and get profits
Offline store
This is the most traditional way of doing business, and the benefit of it is that your customers can actually see and pick out accessories, try on or match their outfits, and have an immersive shopping experience.
But now with the development of electronic shopping, many customers choose to buy online at home, so you need to consider the problem of customer flow, which means you need to spend more attention on publicity, decoration, to increase the attractiveness of the store. At the same time, the cost of offline stores is also high, including rent, water and electricity, decoration and so on.
Online shop
The advantage of opening an online shop is that the cost is lower. You can easily register your own online shop and run it in the way you like. It is easier to return the money and more popular with the new consumer group.
The pitfalls of running an online store are obvious: you need to create a front page that people want to buy, you need to take or collect your own photos of the products your store needs (they need to be constantly updated), and you also need to consider logistics and after-sales service.
Position your merchandise style
It's difficult for a start-up store to cover a wide range of styles, so it's best to choose one style and buy it best. This will also make your store look less cluttered and give it a premium feel.
Consumer groups
First of all, you need to determine what the main consumer group is, whether it is young or middle-aged, whether it is for the masses or not, and so on. This can also help you to price according to their consumption level.
Your interest
At the end of the day, it's not just about making money. You can also have fun selling things that you love. You can certainly make your jewelry shop your own and maybe attract a lot of people who share your aesthetic.
Identify the source of your goods
Supply is the most important, most of the small commodity entrepreneurs will wholesale their goods, there are three ways: their own factory, offline wholesale, online wholesale, among which I most recommend online wholesale jewelry, the following is my reasons:
> Can be wholesale in small quantities
Factories or offline wholesale stores need to increase sales to ensure profits due to the cost of staff, machinery, rent, etc. If your store has just opened, I do not recommend you to buy a large amount of goods at once, because you do not know whether they are popular or not, which may lead to slow sales. Online wholesale jewelry can be purchased in smaller quantities, reducing your trial and error costs.
> More styles
Online jewelry wholesalers usually have a wide range of items, including earrings, necklaces, hair accessories, etc. You can buy all the items you want in one shop. Businesses will also have a lot of physical maps for your reference. Present new wholesale jewelry mode is wholesale jewelry by kilo, merchants will pack best selling jewelry and then weigh it and sell,which makes your price lower and give you more choices.
> More easily
Rather than going to the wholesale market and carrying those heavy goods back yourself, you can order jewelry online and wait for your wholesale jewelry to be delivered to you, saving a lot of time and effort.
Pay attention to the way you run your business
The early preparations are done, later your operation is also very important, the following are my suggestions:
Online store
1.First of all,to determine the name of the store, head, personality signature......These are your stepping stone,the customer's first impression of you.
2. Only a good picture can impress customers, so we need to learn to take a good picture.
3. Draw some prizes to increase attention. Post more feedback to stimulate the desire to buy.
4.Packaging is also very important, modern people pay attention to the sense of ceremony, good packaging gives people a good experience, may come again next time.
Offline store
1. Neat arrangement is also important. Welcome your customers to try them on. Prepare alcohol pads for disinfection.
2.You can carry out promotional activities, buy two 20% off, buy three get one free, and so on, do not forget to drainage, for the future transfer to the online preparation.
3. Impress customers with sincerity and smile.
