Digital Marketing – often called online marketing or Internet Marketing – is fundamentally any marketing activity that is managed online through the use of internet technologies. In other words, “Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses”.
1. Your market and competitors are already there and if you need to extend your strategy to sell the product or service then you have to include the internet.
2. Web users will expect the most of the information at their fingertips. All companies need a website as a x-factor of their contact and If your details don’t come up in a web search when made then you will be ignored for sure.
3. Customers are a fickle. They will not expend a lot of energy to find you on web. Even worse when your competitor is easy to find online before you get find, your potential customers will happily turn to them.
4. Audiences always wanted to interact about your brand and services. It’s the opportunity to do it in a required space.
5. Online marketing is almost always cheaper and more targeted than traditional. You can reach the best customers at the lowest price.
When done smartly, your online marketing plan will expose you to a market that you had previously never experienced.
Living in the digital world, your website is your most important tool for creating a marketable web presence –it is an online presence strategy that allows you to market your business online. A website not only gives credibility but also helps to give a positive impression that your company is bigger and more successful. Always a well-designed and updated website will add credibility to your business and strengthen your services as a brand
Search engine optimization techniques are used to improve the visibility of business websites and brand-related content for common industry-related search queries in search engines (Google, Bing, Yahoo, etc..,). The importance of SEO is to increase brand awareness and is said to correlate with the growing influence of search results and used to top the SERP rankings using search features like featured snippets, knowledge panels, and local SEO on customer behavior. Mastering both On-page and Off-page Seo techniques.
SEM, also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites. Search ads have been shown to have a positive impact on brand recognition, awareness and conversions. 33% of searchers who click on paid ads do so because they directly respond to their particular search query.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers 70% of marketers list increasing brand awareness as their number one goal for marketing on social media platforms. Facebook, Instagram, Twitter, and YouTube are listed as the top platforms currently used by social media marketing teams.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s.56% of marketers believes personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement. According to Mentionlytics, an active and consistent content strategy that incorporates elements of interactive content creation, social posting, and guest blogging can improve brand awareness and loyalty by 88%.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, It is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
There are four types of marketing mails:
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It is a sales technique that involves organic information about a product or service to spread at a diversely increasing rate. The internet and the advent of social media have greatly increased the amount of viral messages in the form of memes, shares, likes, and forwards in this digital world is key to move forward.
A Digital Marketing Strategy is a plan or course of action towards achieving set marketing goals. Goals are determined by what your business objectives are and in order of priority. Once these goals are set, digital marketing campaigns will be developed and executed to achieve them. A marketing strategy looks at all of the areas of your selling activities and helps each one support the next, making sure all of your departments are aware of what each is doing. Understanding how to create an integrated marketing strategy will help you make better individual decisions regarding specific marketing tactics. So digital marketing strategy is very necessary to maintain the report of sales and reputation, to know what is working in the tactics applied and to learn the marketplace.
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