DIGITAL MARKETING
UNFOLDING A CAREER IN THE FIELD
Vinodkumar P
Any marketing effort we establish on the internet through an electronic medium is practically the definition of digital marketing. Said medium includes social media, search engines, emails, and other sites to connect with potential clientele.
The ability to target a discrete set of audiences on a measurably large scale can easily be labeled as the chief advantage digital marketing offers sellers. Not to mention the faultless tracking of progress which helps us maintain or change the course of action as and when deemed fit. Traditional methods such as a billboard in the heart of the city, an ad on the TV, or a magazine don’t really guarantee this perk.
TYPES OF DIGITAL MARKETING
Say we were to promote a blog or an infographic, SEO would be the ideal choice for marketing. Search Engine Optimization helps increase the flow of organic traffic to your page by ranking it higher on a search engine’s result page. This can be achieved through the use of keywords. Blogs and infographics, mentioned earlier, usually, revolve around Content Marketing. The main objective is to generate leads for the brand we’re endorsing; customer awareness and traffic growth become the inceptive choice.
Another major branch in digital marketing is Social Media Marketing. The constant presence of viable clients on sites such as Linkedin, Facebook, Instagram, and Twitter makes SMM indispensable when you merge them with PPC. Paid Per Click is when we pay our publisher/endorser an amount of money every time someone clicks on our ad. Google ads naturally is an excellent choice to invest in PPC.
Event announcements, discounts, promotional content, and directions to personal domains can be carried out through Email Marketing.
DIGITAL MARKETING 101
Our marketing strategy solely depends on the goals we set at the start of the campaign. This includes tailoring content based on the target audience that we have identified to be our recipient. Some of us who already have a website to market, only need to invest time and strategy to sell. The rest of us, if we're a tight budget, can simply host one on WordPress.
Once the site’s set, traction of customers becomes the next on the checklist. Using suitable marketing strategies this could be done at a low cost. Setting a price for your service can be quite tricky. Say we set out to generate 500bucks in revenue, we could either sell 50 commodities for 10 bucks each or just one at the cost of 500. We’re obliged to acknowledge the rarity and worth of our product before we set the price.
Now comes the tricky part where we’re impelled to promote our product. This too can be achieved through publicity and advertising. I recommend analyzing how we would market without the internet and then use the internet to our colossal precedence.
CURATING AND TAILORING CONTENT
Once the budget is set and the target audience is picked, scheduling contentfor the several platforms we have set up is what’s next. Awareness creation and attraction of the multitude depends on how engaging our content is. I mean, what else could be the whole point of marketing?
Email newsletters, blogs, posts on social media, and PPC content all require a certain standard of engagement for our product to reach out. Thorough research on keywords to use and appealing content used to frill these keywords works like a charm every time we indulge in SEO.
TRACKING THE PROGRESS
Business goals are essentially set by the customers, which we have no option, but to meet. Exceeding the client’s expectations and requests takes incredible determination. However, no matter what the outcome is, keeping track is advised it shows us where we slack.
Setting realistic personal goals in our work helps us reach attainable targets with ease each time we take up a client. Setting the bar higher each time we work on a product steadily improves the quality of our work and meets the client's requirement/business goal of our company.
Adapting to the existing trends is critical in order to observe a rise in engagement. We also need to correlate our personal goals with business goals to achieve our targets. Tracking our site’s visibility, ranking, and user behavior aids us here.
Collecting previous data and comparing them with the current trends evidently help us set a bar to challenge us in our work without finding ourselves taking extreme measures.
TO CONCLUDE
There is a good chance that our first attempt could not meet our expectations. This is where we make minor adjustments, change our approach, or use an entirely new tactic altogether. Bridges burn, oceans churn, we live and learn. Mistakes only make us better and I guarantee any setback won’t be a reason to give up on digital marketing.
