Acemyhomework Writers | Marketing Approaches You Would Use To Target Potential Patients And Health Care Insurance Companies Essay | Acemyhomework Writers
MarketingApproaches You Would Use To Target Potential Patients And Health Care InsuranceCompanies
write 400–600words that respond to the following questions with your thoughts, ideas, andcomments. This will be the foundation for future discussions by yourclassmates. Be substantive and clear, and use examples to reinforce your ideas.
There are veryfew industries that have the unique economic factor in which the majority ofits revenue does not come directly from the customer, but from a third party.This unique economic factor is usually referred to as a private health careinsurance company. Third party payers are the commercial, governmental, andhealth care maintenance insurance companies that help providers manage itspatient’s accounts. With the change in focus toward the patient as consumer andincreasing number of health plans that are high deductible, patients arebecoming more involved in deciding where they go for their healthcare needs.
To increasereferrals, Krona is beginning to develop a new marketing campaign to target anew patient mix and increase revenues, something that you discussed in yourlast Individual Project. You have been asked by the chief financial officer(CFO) to collaborate with the marketing director and discuss the importance ofhaving advertising materials for both the health insurance companies and thepatients who receive the health care services.
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