Top 5 trends for 2023: Social media marketing in Mallorca
Nowadays, popular social media platforms like Facebook & Instagram have built a new way for online marketers and business owners to advertise their brands & sell their products directly - according to expert social media marketing in Mallorca. These social channels adapt & evolve new features constantly depending on user appeal as well as potential growth. Naturally, these features are rapidly creating new trends & it’s expected that they will rule the market in the next few years. This article will focus on the top 5 upcoming social media trends.
1. Social media shopping
We are almost at the end of 2022, now if we see the statistics, we will see that most online shoppers prefer to buy products directly from social media platforms such as Facebook or Instagram. According to the report, social media shopping is growing more than 3times faster than conventional e-commerce. Undoubtedly, social media shopping will create history in the next four years, & also it will open up a new path for start-ups & small-scale businesses. Experts also predict that social shopping will be worth approx. $80 billion by 2025.
2. Short videos
No doubt, short videos have brought a new era to the world of social media. With the massive popularity of Facebook & Instagram reels, short videos have become a unique trend that every business should follow. The success of short videos inspired millions of online business owners, business entrepreneurs & startups to market their products and services on a global platform. Definitely, this is one of the most obvious trends that create a new way for online marketers.
3. Live videos
The live video option allows online marketers to share instant & exciting updates, make new announcements, record ongoing events, and more. Online business owners use different social media platforms such as Facebook, YouTube & Instagram to create live videos to market their products. Key benefits of this live video trend include:
• Allows you to stay connected with your target audience
• Increases your brand awareness
• Sets up brand loyalty & trust
• Offers more engagement opportunities
• Builds credibility & thought leadership
• Connects internally with global & remote teams
• Generates extra revenue & boosts conversion
4. Augmented reality
No one imagined that augmented reality would become one of the popular social media trends but, nowadays we see how fast this unique trend has become a part of everyday life. Augmented reality or AR is tangible & it delivers measurable results. Today’s businesses are deeply relying on AR for their advantages. Key benefits of augmented reality include:
• Builds a unique customer experience
• Removes cognitive overload
• Enhances user engagement
• Competitive differentiation
• Gives real-time analytic
5. Influencer marketing
Influencer marketing is one of the biggest marketing trends & undoubtedly it will play a big role in the next few years. According to reports, this social media trend is rapidly growing faster than traditional digital ads & it brings a new way to establish your brand identity & boost its awareness among the target audience. Some of the major perks of influencer marketing include
• Builds trust quickly
• Enhances brand awareness
• Enriches content strategy
• Reaches the target audience effectively
Final words
Social media marketing is a rapidly growing field that helps today’s businesses and small startups with new features, trends & strategies. All you need to do is follow the trends in a proper way to advertise your products and services. Are you looking for a social media marketing company to make your tasks easier? Look no further than Organic Digital Marketing. With years of industry experience and skills, they have been offering a diverse range of social media marketing in Mallorca at the lowest price. They deeply follow the latest trends & strategies to meet all your business goals.
