SEOs are more sophisticated today. They build link profiles, knead keywords into title tags, and create a sitemap that's perfect for crawlers. Meanwhile, there is a type of SEO that does all of this and more. These are the SEOs who pioneer the sites that will dominate the search engine results pages (SERPs) of today and tomorrow. Reach out to us for best and affordable SEO PPC reseller programs.
With one eye on the future, here's what today's most innovative SEOs are doing:
● Stay current on algorithm trends and updates.
Every SEO needs to be aware of the big industry and algorithm changes. Those who look for trends are in a better position to predict the future. SEOs usually have access to so much data that spotting interesting trends is like a hobby. So a company would do well to take advantage of this inquisitive nature inherent in SEO and apply what they can uncover in new directions. Anyone who knows anything about search will know about the latest version of Penguin or Panda. Innovative SEOs are better at anticipating these changes, anticipating their impact and preventing their negative impact. At the very least, SEOs should keep up-to-date with algorithm change history.
But algorithm changes are only one part of the vast tectonic shifts that are sweeping through the web marketing underground. How about integrating the web into smart cars? How does this affect SEO? Where is wearable technology headed and how could it revolutionize a company's marketing approach?
Searching can be more than just searching, because searching touches on many other areas. Since SEO is constantly changing, SEOs need to know what the changes are. More importantly, they must know how to adapt.
● Emphasizing and improving the brand.
PR and SEO have recently seen a merger. In the slow but steady progression of intuitive search, a company's branded search results are extremely valuable. To grow their brand, a business must engage in content marketing—including guest posting—with abandon.
You can't expect to "do SEO" without thinking about PR. This is especially true for individuals – thought leaders, entrepreneurs and specialized professionals. Their public position has to do with optimizing their web presence. Less talked about, however, is the impact it has on corporate branding and public relations. Corporate branding and PR reside predominantly in the online space. It's called SEO. Smart SEOs dare to go where no SEO has gone before – to navigate the intricacies of PR and discover its value.
● High-level strategic thinking and technical-level implementation.
Smart SEOs can lift their heads from the mire of links, data and rankings and think, "how does this impact the business as a whole?" SEOs are inundated with a sea of metrics, data, information and market information. They have the ability to distill that data into actionable points and move forward. SEOs, of all people, should have the skills and knowledge to point to a company's future and guide its decision-making. Contact us for SEO PPC outsourcing.
Conclusion
We are moving into an age where SEOs are taking the lead as innovators and strategists. SEO has risen from its spam-ridden, fraud-ridden origins to become one of the most valued skills in web marketing and should not be afraid to apply their knowledge and expertise to make high-level strategic proposals.
