Google is planning to get rid of cookies and replace them with FLoC by 2022. Know exactly what Google FloC is, its purpose, and its features.
Google wants to get rid of cookies, which are now the most common method of tracking users on the internet. If Google follows its plan, Chrome will no longer enable websites to utilize third-party cookies by the end of next year. Other companies have been less enthusiastic about the notion says the Jacksonville SEO experts. FLoC is a proposed browser standard that will allow "interest-based advertising on the web". Google plans to replace cookies with Google FLoC by 2022. Third-party cookies keep tabs on users as they move across multiple websites. Apple is already pushing back against this type of tracking, mostly by prohibiting it without customers' express agreement as analyzed by the SEO experts. Only websites you specifically visit will be able to save those little cookie files on your computer if you block them, according to the experts from Jacksonville SEO Company. Google says they are designed to only keep track of minor things like whether you're logged in or whose shopping cart is yours. Google does not create a massive list of interests and demographics and then assigns you to them. Instead, it proposes using Federated Learning to construct a large number of cohorts in an automated fashion. As a bonus, websites can provide a little amount of identifying information.
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Know more: https://www.yashaaglobal.com/blog/everything-you-need-to-know-about-google-floc/
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