It’s simple to assume that copywriting and search engine optimization (SEO) are two distinct disciplines.
The goal of copywriting is to compel the user to take action. SEO is done for search engines, and it aims to please their algorithms. However, copywriting and SEO complement one another. When writing for your website, keep the following SEO copywriting strategies in mind.
Although keyword research and article length come to mind when we think of SEO, search engine algorithms have changed over time. The authority of your content is increasingly important to search engines. They are curious about how well-liked your content is. How do you gain someone’s trust? by keeping your readers in mind.
First, write for the reader
Reading comprehension will be improved, and your material will come across as more natural and captivating, which is beneficial to both readers and search engines. People will then inevitably link back to you, telling search engines that your material is reliable.
Consider the Content-Length
Search engines care about content length because it matters to your users. Longer articles between 1,200 and 1,500 words perform better on average in search engines, according to the American Marketing Association. According to advice from other professionals, you could want to aim for 1,500 words or more.
However, there are other ways that article length might impact SEO.
- Increasing the number of keywords, subheadings, and images that search engine crawlers may access.
- Increasing the time consumers spend on the site, which demonstrates to search engines that your content is reliable.
- Adding extra value for the reader will increase the number of shares and backlinks to your content.
But always remember to consider the user. The same length for your home page or about page can feel daunting, even if longer blog post content may perform well. Longer-form articles that do well in search engine results don’t do so solely due to their length; they also succeed by including relevant content in their word count.
Split Up Your Content to Make It Readable
Breaking up your text to make it easier on the eyes is another technique to write for the reader. Examples comprise:
- The use of Subheadings
- Creating brief paragraphs
- Images/screenshots are included.
- To emphasize key information, use bold and italic typefaces.
- using numbered or bulleted lists
Making your content simple to read will help you gain more authority and natural backlinks. Some of these ideas, nevertheless, also resonate with search engine bots.
Additionally, images can benefit SEO. Images can also be used to further explain to search engines what your website is about by using alt tags and captions. Additionally, photographs themselves can be found on search engines, and relevant images with accompanying text will appear higher in search results.
Quotations from Industry Influencers
Influencer citations are a powerful SEO tactic as well as a means to improve the quality of your content. Link back to the source of any influencer quotes you use.
External links are used to gauge the quality and relevance of the material. Additionally, they may draw attention from the websites you link to, which may increase interaction and encourage links to your material.
Additionally, you may employ this tactic to contact influencers and inform them of their mention in your article. Some of them might distribute it to their audiences, increasing your traffic even more.
Include a Strong Call to Action
Remember that other people are also able to influence your search engine optimization. Readers may help you rank higher by taking action.
Asking readers to share your content on social media:
Social shares are still important, even though Google doesn’t utilize them to affect results. More shares will increase the number of people you may reach online, which will increase the number of natural backlinks to your site.
Encouraging readers to leave a comment:
Your blog post will have more text on it as there are more comments on it. You’ll therefore rank higher for more long-tail keywords. After your blog entries, pose a provocative question to elicit comments.
Conclusion:
Your copywriting and SEO efforts will be more effective if you keep these pointers in mind. Use these 5 copywriting strategies to improve blog rankings, increase page views, and keep readers interested. And these methods are not particularly challenging. Anyone who is proficient in copywriting and SEO can utilize these techniques to enhance their blogs.
