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Breaking Gender Barriers in Odisha’s Automotive Industry!
Breaking Gender Barriers in Odisha’s Automotive Industry!
Equality has always been a shape-shifter when it comes to gender. In today's world, when we put an empowered man side by side an empowered woman, the differences are alarming. With the menace of inequality eating into the fabric of society, men and women are draped with the same fabric but differently.

Equality has always been a shape-shifter when it comes to gender. In today's world, when we put an empowered man side by side an empowered woman, the differences are alarming. With the menace of inequality eating into the fabric of society, men and women are draped with the same fabric but differently.

We all know men and their passion for automobiles are inseparable. They can talk about gears and clutches for hours at a stretch. But when ladies of Jyote stormed the debate and shattered this male bastion, they were instant celebrities in their own right

From selling cars to explaining new-age cars, our women are altering the perception that they cannot undertake automotive tasks.

Women of Jyote are given theoretical inputs in selected departments. Then, they are placed with dealers to get hands-on training through an on-the-job training.

Women not just made them equivalent to their male counterparts, they dominated over them in every department, be it sales or marketing or HR. They fuelled their journey to become overall champions. Inspired by the success of the programs carried out by Jyote, more women are now being recruited by us.

Jyote has also arranged a best-in-class training facility for the candidates. A good number of vehicles sourced from the best brands, the latest diagnostic tools, highly competent trainers and even a service station for the public to have their vehicle serviced. Managing Director cum Founder Mr.Devjyoti Pattnaik, leading the way for women in this institution to an automotive training hub in association with different brands and various other automotive organizations shows how women are empowered at Jyote in every single step of their career.