Background music is increasingly being used in hotels to create a pleasant atmosphere that is consistent with their brand identity. The proper music selection for luxury hotels is critical. If customers dislike a hotel's soundscape, they will subconsciously perceive the brand as overpriced, negatively influencing their opinion.
Background music is seeing a surge in demand from the hospitality industry. In recent years, the majority of the world's population has shifted toward the use of online food services. As a result, the number of people visiting restaurants has decreased significantly. To deal with this situation, major restaurants employ a variety of strategies, including the inclusion of comprehensive menus, the provision of a pleasant atmosphere, and in-house entertainment activities.
The use of background music is one such effort carried out by various enterprises in the hospitality industry. This effort is assisting them in attracting customers' attention and encouraging them to visit restaurants. Music streaming allows customers to stream and listens to music using internet-connected devices such as smartphones, PCs, and laptops. People now have instant access to products and services as a result of technological advancements. Over the forecast period, this is expected to drive growth in the music streaming segment.
Businesses have identified the marketing aspect of background music as a means of increasing business productivity through the development of stronger consumer relationships. Furthermore, rapid urbanization combined with increased modern infrastructure is expected to provide significant growth opportunities.
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