The Complete Introduction to Incentive Compensation for Sales
People are influenced by incentives. Even the most motivated employees require a little prodding to keep them functioning at their best, and performance-based incentives can provide that prodding. Incentive compensation is a sort of variable pay wherein a salesperson’s (or other employee’s) income is directly proportional to the amount of goods sold, the performance of their team, or the company’s success.
The strategic use of incentives to create better business outcomes and more accurately align sales representative behavior with the organization’s goals is known as incentive compensation management. The incentive pay schemes of a company must be aligned with the company’s goals, however, this can be difficult to do.
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