Startups struggle to gain momentum and scale, and one of the most important levers for growth and expansion is team compensation. The founding team is usually in it for the long haul, and stock, ownership, or shares are a significant part of their long-term remuneration package.
Early-stage founders who are bootstrapping may receive no monetary compensation or a small income to cover personal and living expenses, which will eventually increase as profitability and investment grow.
For in-demand high-performing individuals, asking them to accept pay below-market in return for ownership may not be a practical choice when a business begins to hire. Having a sales incentive structure as a component of remuneration when onboarding team members such as sales and business development reps can help promote traction and growth.
Read More: https://ticarticle.com/sales-incentive-structure-sales-incentive-plans-for-startups/
