Tips For Choosing The Pet Food Packaging Boxes
Go For The Right Sizes
Since pet foods are required for extended periods of time, brands should go for packaging in the right sizes. Tightly packed or too airy just doesn't look good in any way. The right size packaging for your products should have enough display space for all the important details and make it easy for customers to view the benefits of your products. Bag barriers in your sustainable pet food packaging design is also necessary to seal the flavor and freshness.
Informational Packaging
The key to success in a saturated pet food market is standing out from the competition on the shelves. You must include many things on your label, including the company address, production date, expiry date, MRP, usage directions, storage guidelines, etc. Additionally, you should include information about ingredients and nutritional value as well. Print its GMO status, bioavailability, preservatives used, and organic ingredients.
On the opposite side of the packaging, include as much information about the product. For instance, you can have sourcing information, specific ingredients used, the hygiene method used, and how the product was created. This may seem like a lot of information on the packaging, but it helps the customers understand your product and makes it more appealing.
Using Illustrations & Graphics
Graphics and illustrations are an essential part of any product packaging. The primary goal of illustrations is to stand out from the competition and make your product more attractive to consumers. These days, customers want to buy from a brand that aligns with their personal choices and values. As such, sustainable custom pet food packaging boxes is gaining a lot of attention from millennial customers.
The younger generation is more conscious of their environmental impact and takes proactive steps to reduce their carbon footprint. Additionally, more aesthetically sophisticated packaging and patterns that complement their lifestyle have become popular. For instance, pictures of lively, happy, and energetic pets give customers confidence and familiarity while purchasing the product.
Choosing Fonts & Colors On The Packaging
Making the choice of colors and fonts is essential while designing the packaging. Choosing colors and fonts that mirror your brand is a way for customers to remember you. Pet food packaging suppliers should use colors that complement the overall product design and not overpower or compete with it. Think about a long-term strategy for creating visuals for your brand rather than just for that product. The font should be distinctive and readable while complementing the product logo. Sometimes, choosing bold colors can help your brand differentiate from competitors.
User-Friendly Packaging
Consider your audience while designing your product packaging and think about what they would find appealing. Even before designing the packaging, consider how customers will open the packaging and make this process as simple as possible. Ensure that the packaging fits the shape of the product. If the packaging and product shape do not align, it becomes a problem for retailers to arrange your product on their shelves and for customers to carry and store it.
For instance, if the pet food has to be poured into a bowl, you can think about a handle that makes the pouring easier. If it's dry pet food, you can offer resalable packaging. Further, you must adhere to the Food and Drug Administration (FDA) packaging standards throughout your entire packaging process.
Make Sure The Product Fits The Packaging
In terms of shape, size, functionality, and materials, make your product packaging practical. Oddly-shaped packages can make it difficult for a merchant to arrange your goods on a shelf or in their storage or warehouse. It also makes it difficult for customers to carry your item from the store to their home.
Consider how the product will be exhibited, carried, and stored to create a design that reflects what your customers need. You want to make sure that your packaging is durable, easy to store, portable, and has a long-lasting shelf life.
Include a Window Display
There is a lot of variation in terms of shapes and colors when it comes to pet food. But there is something to be said about allowing customers to see what your product looks like for themselves.
