A B2B marketer’s guide to webinars
modern marketing works on one precept- to get value, give value. Webinars help your business deliver tremendous value to your ideal audience, accelerating your pipeline while keeping the attendees engaged. Webinar marketing has to be strategic. From the webinar topics to the distribution channels- you need to chart out the entire path to get a bang for your buck. This blog post will be your go-to guide to making webinars work wonders for your brand. Let’s dive in!
The Way Forward
Brainstorm topics your audience wants to learn more about and find intriguing. You may start by talking to your sales and customer success teams to gauge what questions the customers/prospects have. Study your social channels and figure out what your audience is most interested in, what questions they’re asking, and what they are seeking.
