You have probably been wondering: how do others do it? Why do their websites rank better than yours despite the fact that you provide similar products or services? Have you ever stopped to consider how much they invest in the promotion and optimization of their website? Is this a monthly practice for you or have you optimized your website only once or twice after you created it?
Why Does Optimization Matter?
Whether you like it or not, optimization matters but it is impossible to be in the first search engine results when you do not know how the search works. Optimizing content only for the sake of the search engine is not a good idea for although it might work on a short-term basis, it will eventually have your website penalized. It is possible to rank high without resorting to black hat techniques that will destroy your reputation in the online environment. White hat techniques will help you consolidate your presence in the digital landscape and they are the only ones that are worth your attention.
An agency that uses white hat techniques such as relevant content, relevant links, complete sentences and unique page-titles will offer you a SEO quote based on the specific requirements of your website. When investing in optimization, it makes sense to pay only for the services you need. Google has upped its game and making a website rank high in search engines is no longer as it used to be. For example, buying spammy links and using stuffed keywords are techniques that no longer work.
Keywords still matter, so does link building but your website should be an authoritative, trustworthy source in order to be rewarded by Google’s algorithm updates. This means that a website with great content, high-quality images, unique titles and so on will be impacted by Google’s updates provided it is not mobile-friendly. Every little aspect that you have ignored about your website can cost you your ranking and this is why you should consider investing in optimization on a regular basis. Specialists in this field know that optimization is a natural, safe and ongoing process and they will put at your disposal a SEO quote that is tailored to your needs.
How to Improve Search Rankings in a Safe and Natural Manner
Why should you risk being penalized by Google for black hat techniques when you can improve search rankings the right way and that is:
• Remove all the things that slow down your website; page load speed is crucial for Google. Slow pages frustrate users and they prevent them from buying what you have to offer and this is the last thing you want. Also, page speed is recognized by Google as one of the most important ranking factors. Declutter your website and get rid of all the elements that are not essential to speed it up.
• Link to sites with relevant content; you have probably heard about this before; link to influencers in your niche for it is worth it.
• Focus on your target audience first and afterwards on search engines. According to Neilpatel instead of prioritizing search engines you should “Instead, write content for the user, people who have eyes to read and credit cards to purchase your product”.
• Encourage other sites that have authority to link to you; this is not easy but it can be done and it will have a great impact on your ranking.
• Have unique and relevant misdescriptions for every page and avoid duplicate content for it can get you in trouble
• Use readable URLs
• Do not ignore social media
• Create original, relevant content that focuses on a specific topic and be consistent
As you can see, there are numerous things that you can do to optimize your website but the good news is that you do not have to do it yourselves. There are specialized agencies that will give you a SEO quote for the services you need. Furthermore, after having audited recommendations they will make adequate recommendations on the things that should be improved so that you can drive more traffic and boost your ranking.
The Importance of Getting a Detailed SEO Quote
Search engines are responsible for generating most of the online traffic. Nonetheless, showing up on the first page of search results requires skills, expertise and a lot of hard work. There are various companies that provide optimization services out there, but you should take the time to find one that uses white hat techniques that will not impact your website in a negative manner. Using black hat techniques will hurt your website and they will affect your reputation in the online environment.
According to Moz “Despite the acronym, SEO is as much about people as it is about search engines themselves”. This means that you have to understand what people search for, how they search for it, what words they use in their search, what content they are interested in and so on. Also, as the same source mentions you have to know how to connect to people who search for what you have to offer. If you do not know how to do it, you have nothing to worry about because you can always ask for a SEO quote from a reliable agency that can provide great help in this regard.
It is recommended to compare the SEO quote you get from two or three agencies to form an idea about your options and to see which of the providers you have in mind is the most transparent as far as pricing is concerned. Reputed providers should be able to provide a detailed quote for their services so that you have a clear idea on how much money you need for the optimization process.
