It is arguable, but the question presented above may be the most vital and instrumental one for all business owners to answer and constantly consider. The needs and desires of your consumers are always going to evolve, as the world around us is constantly evolving.
The answer to this question could have a different meaning in five years than it does now and that makes it even more critical to continually research the demands of all consumers around the globe. Agencies and corporations are seemingly always on alert when it comes to researching new customer trends and gaining insight into the adapting needs of the everyday customer.
As a business owner, it is these resources that can help you improve your offerings and experiences that you provide to your all-important clientele. That brings us to the question; as time moves on, what do your customers truly want?
InnovationInnovation is something that a plethora of individuals crave and expect from the businesses that they associate with. A few years ago, the State of the Connected Customer report was released and it revealed that many consumers feel that the companies they buy from need to be innovative.
In fact, out of 7000 customers who were surveyed, 57 percent of them believed this to be the case. With so many different outlets and options at the disposal of consumers, it is quite easy for them to jump ship if they feel the offerings of a business are growing stale and repetitive.
Self-Service OptionsEven though there are modern customers who still prefer to speak directly to a customer representative, a growing trend is the rise of self-service alternatives. In a study that was conducted by Nuance Enterprise, it was found that the majority of customers prefer customer self-service as opposed to direct communication.
A startling 67 percent of the individuals who were surveyed felt this way. What this means for you and your company is that you can look into electronic support systems. Anything you provide to your clientele that allows them to access information and perform everyday tasks without the assistance of a representative can and will prove beneficial.
A Well-Designed Mobile SiteWith the ever-growing rise of mobile communications, businesses around the world need to optimize the experience they provide to their mobile users. Even with markets that are not associated with telecommunications, the importance is present as most people are influenced to some degree by their smartphones, laptops and other devices.
If the opinions of internet users are anything to go by, time and effort need to be placed on a business’s optimization of their website when visited from a mobile device as well as on a computer. Nearly 60 percent of said users claim they would not personally recommend a company that featured a significantly flawed mobile website.
Through the designing process, it is important to ensure that everything works smoothly through devices with smaller screens. If users are struggling to simply navigate the interface, changes will need to be implemented.
Social Media SupportAs with the spike of mobile popularity, social media is a platform that continues to gain more steam. In the modern scope of things, consumers are demanding that businesses provide them with social media support.
Well over 50 percent (63 percent to be exact) of consumers expect some sort of social media support and quite a hefty percentage also prefer the medium support to other methods of customer support.
When it comes down to it, it can be challenging to satisfy the demands of your consumer base but you don’t need to do it alone. Here at (v)WeCare, we provide several different types of customer service support and have immense experience serving many different industries. We would love to hear from you and your business and discuss how we can help.
