TeamSupport, the industry’s top business-to-business (B2B) focused customer support software solution, today announces the appointment of Melissa Hendrick as Chief Marketing Officer. Hendrick will lead TeamSupport’s marketing efforts, driving demand generation, building brand awareness, customer experience and amplifying brand messaging martech news.
“As buyer demands continue to change, B2B customer support, and the B2B customer experience as a whole, is imperative to SaaS success,” said Hendrick. “TeamSupport provides users with the technology they need to establish client relationships, reduce churn, drive revenue and develop customer loyalty. TeamSupport’s B2B SaaS technology along with the passion and dedication from the team opens a door of opportunity that I couldn’t pass up martech.”
With more than 20 years of marketing, sales, and operations experience, Hendrick was previously the Vice President of Marketing for Yooz, a cloud-based Account Payable automation solution, servicing more than 3,000 global clients. In her role, Hendrick was responsible for directing the development and execution of marketing, demand, brand, customer experience, partnerships and growth strategies. Prior to Yooz, Hendrick was Director, Demand Generation Corporate Marketing at Thomson Reuters, where she led a client services demand generation team, increasing their opportunity pipeline from $4.5M to $19.7M.
“Each and every day, we strive to help companies build strong and lasting relationships with their customers. Our team plays a huge role in successfully helping our customers, and ultimately achieving our goal of becoming the most trusted B2B customer support software solution on the market,” said Robert C. Johnson, CEO, TeamSupport. “Melissa’s years of experience in the B2B SaaS space, along with her proven track record of marketing and demand generation success, are exactly what we need during this time of accelerated growth.”
