Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new creative capabilities and services for its platform. Known for its market-leading Dynamic Video and Image Template tools, Smartly.io now offers innovative testing capabilities, integrations and enhanced cross-channel workflow management — making Smartly.io the only platform with a true end-to-end creative and media buying solution for advertising across social channels. With that, Smartly.io also announces a new creative service through its award-winning Creative Studio team that helps brands build creatives at scale.
The expansive growth of digital channels, the rise of mobile and video content, and the shift to Stories has forever changed how brands reach consumers. With thousands of brands now vying for attention at every swipe and scroll, there are higher expectations for relevant messages and compelling content. As a result, brands are increasingly looking to inform their marketing tactics and creative direction with data, while scaling those campaigns with automation technology to produce ads that reach relevant audiences. Unfortunately, many advertisers do not have the time, resources or technology to help them stand out, scale and succeed martech news.
“Smartly.io is an important partner in helping Uber’s Performance Marketing iterate on our creative testing in both scale and scope,” said Merry Morud, Marketing Manager of Performance Creative Optimization at Uber. “Smartly.io’s suite of creative tools, like image and video templates, in tandem with Automated Ads and Dynamic Ads products help our designers create multiple iterations at massive scale, and allow us to launch and test globally relevant creative around the world while significantly reducing time spent on design production time. Beyond tools, we look to the Smartly.io team as digital marketing and digital creative experts who are at the forefront of the field across many industries and verticals.”
