NP Digital, a leader in performance marketing, announced today that Michael Gullaksen has joined the agency as its CEO.
Gullaksen, former President of iProspect and CEO of Covario (acquired by iProspect), succeeds co-founder Mike Kamo in the role. Gullaksen’s proven leadership in performance marketing will help scale the company through the next stage of growth, while Kamo continues to support NP Digital as Chief Executive Officer of NP Brands.
Gullaksen has 20 years of experience as a leader, product visionary, and innovator in performance marketing. His most recent role was President of iProspect, where he focused on agency acquisitions and operational excellence across client services, product innovation and technology to support agency growth. Gullaksen joined iProspect through the acquisition of Covario where he held the position of Co-CEO. Prior to running Covario, he spent nine years at iCrossing as the Senior Vice President of Search martech news.
