Nonetheless, when they perform search engine marketing specialists do it for the present and not for the future. This means that optimization does not offer you any warranty that your website will not be affected by future google algorithm updates. The good news is that professional SEOs prepare your website for these updates so that it is not impacted in a negative manner.
Things to Do to Protect Your Website from Google Algorithm Update in 2020
There are various things you can accomplish with professional SEO and it is entirely up to you to decide what you need in order to improve rankings and overcome your competitors. It is clear that Google will continue to make algorithm changes that will impact all websites, some more than others. If you cannot afford to be hit again and to witness a drop in rankings, the optimization agency you decide to work with in the future should focus on the following:
• Do not ignore conversational marketing; you need to be able to communicate to your customers and to provide solutions and you can do this via chatbots and live chat.
• Measure your marketing strategies.
• Use videos and video content to keep users on your page longer.
• Create a unique statement that reflects you and sets you apart from your competitors.
• Focus on the needs and problems of the users.
• Create high-quality content.
• Focus on user-experience.
• Optimize for mobile.
• Implement social media
• Optimize My Google Business
As you can see, professional SEO deals with numerous aspects that will influence the success of your website in the long run. At the beginning the specialists you will hire for optimization will focus on fixing mistakes, making necessary improvements and using best practices and this will take from 3 to 6 months, according to the complexity of your website. The good news about optimization is that it generates results in the long run and it will get your business more exposure and traffic provided it is done right. If you have already optimized your website and you think that there is nothing you can do next you should think again because professional SEO is never over.
What to Focus on to Grow Your Business with Professional SEO
Businesses that do not know what to ask for from their seo providers should consider the following aspects:
• New keywords and content; it makes sense to expand your keyword list, to understand your audience; rankings and traffic have little value if they do not lead to conversions.
• New verticals and SERP features; use videos to bring in attention.
• International Targeting
According to Neilpatel “SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword”. You need professional SEO in order to show up first in search engine results and you should make sure that the agency you decide to work with to this purpose follows Google’s guidelines on the best optimization practices. Despite of the types of optimization services that you need in 2020, what matters is that you find an agency that will provide information about everything it does for you.
An agency that is transparent and keeps you informed every step of the way is of great value to your business. Ethical SEO’s are hard to find but they will make a difference for the success of your website. Websites should be optimized for search intent, they should improve their E-A-T. This algorithm released by Google targets authority and trust and you should resort to professional SEO to build expertise, authority and trust in your specific industry. This might take a while, but it is worth it for you will be rewarded by Google and your website will no longer drop in rankings every time Google releases a new algorithm.
Optimization Strategies Should be Centered Around User Experience
There has been a lot of talk about the most common optimization strategies that are used by specialists these days such as technical optimization, on and off page, content, keywords, link building, etc. Indeed, it is important to have a website that loads fast, one that contains relevant and up to date content, one that helps you build credibility and brand awareness in your field of expertise but this is not everything that matters. If you want to make the most of professional SEO, you should focus your efforts on user experience, on the journey of the user on your website and what you can do to improve it and to ensure he will return to your website again.
According to Searchenginejournal seo is all about keywords, search volumes, traffic and conversions and the techniques used to obtain the desired results are on-page optimization, link-building, content and technical seo. Keywords have been used for a long time to bring traffic and they are still important but according to the above-mentioned source they can become redundant. As specified by the same source, what you should focus on in “2020 is Be the answer in your industry for your user’s query. And your SERP performance will thank you”.
To summarize, professional SEO is never over because there is always something that you can do to deliver a better experience, to keep your visitors on your website longer. What all website owners should understand is that optimization requires an ongoing investment in order to generate results and it should be done by specialists. Handling it in house is costly and it is unlike to obtain the same traffic and conversions than you would with the help of specialists in this field. Search engine marketing is the smartest way to promote your business in the digital landscape, to create a reputation and to build authority for your brand.
