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It's possible that your store sells trendy items. This is only achievable if you have the most up-to-date merchandise and new promotional offers. When a customer wants to update their wardrobe, they prefer to purchase new and contemporary items.
If you sell shoes, you should look into what is currently popular in the UK and other places. As a result, the stock sells at the top of the market, and you profit. You compete for your stock with the latest trend, even if you stock Wholesale Footwear' or other products.