Principle 1: Form
This is the heart of design thinking, and is the main reason why so many of the products of IDEO have taken off. The designers at IDEO have always emphasized Form being the main guiding star for their constructions. Form ensures that the product is usually designed from the perspective of a customer, and that the customer’s comfort and usability are of paramount importance.
For wholesale jewelers this means using products that cater to customers first and are focused on stylish shapes coupled with ease of use.
Principle 2: Function
The second principle from design thinking is Function. Function is heavily oriented towards usability and flexibility. The ease of use and access are critical, and products that lack these features inevitably end up providing bad customer experiences. The function aspect of design thinking is seen in a variety of products from the apple mouse to the IDEO chair that has optimized ergonomics worldwide.
For wholesale jewelers, function could be derived from designing products that are easy to use and are not uncomfortable for consumers.
Principle 3: Simplicity
Design thinking focuses heavily on Simplicity, minimalism, and negative space – all of which play a large role in most of their product designs.
The importance of simplicity cannot be stressed enough. A lot of product designers are of the opinion that complexity necessarily equals quality…but when it comes to jewelry that is not necessarily the case. Simple and elegant designs trump gauche and unwieldy ones, and the major utility of simple designs come from doing a lot with little.
Many designs overcompensate, and consumers end up disliking the abundance of features packed into a single piece.
Principle 4: Elegance
Design Thinking prides itself on creating products that are classy and retain their charm through the ages. A lot of jewelry designs that come out these days look as if they are mass produced or – even worse – run of the mill.
The critical aspect of elegant design is that it combines the first three principles of form, function and simplicity to deliver a radical approach to creative styles that will be original and appealing to the consumer.
Elegant designs are a cornerstone of trending fashion styles, and it is important for wholesale jewelry businesses to keep an eye on the elegance that always lurks behind a best-selling design.
Principle 5: Aesthetic
If the first four principles serve as components to a larger design, aesthetic is the crucial fifth part of the overall system. Having an aesthetic always differentiates run of the mill designs from the ones that manage to strike a chord or set a trend.
An aesthetic could vary based on the target market. As such, for design thinkers it is crucial to first identify what the market wants and then deliver products that meet those expectations.
Having an aesthetic helps the brand to carve its own unique symbol amidst the cacophony of options.
As the first company to propose pricing by weight (Kg), jewelrykg has a more obvious sales advantage in the market because they are the first to propose a new model of wholesale jewelry and put it into practice:
1. The product line is affluent, and the product styles per kilogram are diversified and suitable for personal use or wholesale sales.
2. All the products sold by kilograms have independent packaging, not bulk jewelry on the market, and do not have independent packaging. They are all defective products. It will not affect the customer's secondary sales or gift giving.
3. The quality of the products is good. The products sold by kilograms come from jewelry factories, which are packaged and sold at low prices for the rapid return of cash, or some products that have broken contracts. So the product is by no means inferior, and every product has integrity.
4. Complete after-sales system.
5. The products sold by kilograms are sent in random styles, and every purchase is full of surprises. The buyer can even make a wish to get her specified product included in the package sold by the pound.
