Google processes approximately 3.5 billion searches every day, according to recent data.
Are you looking for a type of advertising that won't break the bank but will yield incredible results?
If you answered yes, pay-per-click (PPC) advertising is the solution. PPC advertising has numerous benefits, including its low cost and ability to attract visitors, increase conversions, and expand your brand.
But before diving deep into benefits first, let's understand
What is Pay-per-click (PPC) advertising?
PPC (pay-per-click) advertising is a form of online advertising that enables the placement of ads on search engine results pages (SERPs), social networking sites, and other websites. PPC advertisers bid on keywords and pay when users click on their ad. When someone clicks on your PPC advertisement, they will be redirected to a landing page on your website.
If you have ever used Google to perform a search, you have witnessed PPC in action. PPC search ads are denoted by a small icon that reads "ad" and appears next to standard listings.
Five Strong Advantages of Using PPC Promotion
PPC benefits business objectives.
It is often the strongest argument for utilizing PPC advertising. PPC can assist with a variety of marketing and business objectives. Among the objectives are high performance, brand and thought leadership, lead submission, and e-Commerce sales. Almost any type of conversion objective can be monitored. PPC is an effective tool for aligning website traffic engines with final goals.
In the era of content marketing and thought leadership, pay-per-click (PPC) can nurture and serve the middle of the sales funnel through ad content downloads, newsletter subscriptions, contest entries, and applications. PPC can assist with multiple sales funnel stages, from awareness to conversion. Regardless of the identified objectives, PPC campaigns can be established successfully. Targeting, granular objectives, and robust data make evaluating highly effective and straightforward.
PPC advertising can be measured
Another significant benefit of pay-per-click advertising is that your goals are always clear and measurable. Also valuable is everything associated with PPC advertising. When you launch your PPC campaign, you'll immediately know how much you're paying and whether you're making a profit or losing money. Multiple KPIs and reports can provide the necessary information.
PPC drives quick results
The majority of businesses seek immediate results. PPC may be one of the simplest ways to launch an advertising campaign and see immediate results.
With a single advertisement, tens of thousands of people can be reached. The primary distinction between pay-per-click (PPC) and search engine optimization (SEO) advertising is that PPC offers immediate results.
PPC lets you be in control
Despite the complexity of your campaign's default settings, you can ultimately control various options to reach potential clients.
It begins with the keywords or locations you wish to target and the level of specificity you desire.
If you begin on a small scale, you will have ample financial flexibility. You can set your advertising budget and bids and determine how much you wish to spend (though you have to pay at least close to a market rate to play in most cases.)
You can quickly scale up if you see positive results. If you want a break, you can pause or suspend your advertising spending at any time.
Doing the same with other ongoing marketing campaigns is difficult, giving you the benefit and budgetary flexibility to move faster whenever necessary or desired.
Google's ad auction and the associated algorithm determine where your ads will appear and how much you will spend relative to competitors.
The compatibility of your landing pages with your keywords and ad copy can either help or hinder your efforts.
The best part is that you can make rapid changes, optimize your advertisements while running, and conduct daily tests.
It takes less time to go from edit to deployment than in other mediums. If an ad isn't performing well, it can be removed immediately.
Whether you have spending goals, lead goals, ROAS goals, or other unique objectives, you can manage and monitor them with daily updated data.
PPC works well with additional marketing channels
Internet marketing has begun to dominate content marketing, and content plans and calendars are now the norms for most businesses. Google advertising is the engine that provides the content to visitors more quickly and invests in content by producing organic, unique, and original content to support the consumer purchasing cycle and establish a strategic leadership position.
PPC and SEO work well together when the impressions and traffic opportunities are frequently to the same audience - people who use Google to search for information services and products. The performance statistics of Google's impressions, clicks, and conversions can provide valuable insights and keyword-based SEO prioritization advice.
Organic traffic performance statistics and SEO strategy can also propose PPC if data is provided. These factors assist with content marketing, talent acquisition, and achieving ultimate business objectives.
Using Google AdWords, remarketing is the most effective method for redirecting visitors to your website, regardless of how they initially found it. Remarketing advertisements are displayed to people who visit and leave your website based on parameters or target audiences you establish.
PPC can complement or even replace traditional direct marketing strategies in certain situations. CPC and PPC can be directly compared to traditional mail. Switching to more expensive traditional marketing that provides real-time data and better tracking can result in significant success.
PPC advertising is a crucial element of any successful SEO strategy. It can turn a moderately profitable campaign into a profitable one! Mahira Digital employs professional PPC advertisers with experience developing effective PPC and SEO services. Our PPC clients experience a significant increase in contacts, shares, and leads, resulting in higher conversion rates! Because our digital marketing team can help you accelerate your company's online efforts and achieve the desired results, please get in touch with Mahira Digital Marketing Agency immediately.