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https://hispanicmediaconsultants.com/radio-stations-advertising/tennessee/activa-105-1fm-1240-nashville-tn/
Spanish radio stations are the most widely used media, and as a result, it offers many opportunities for a message to be heard. Listening to the radio while doing other things is very common. According to media surveys, it's also common knowledge that radio listeners are more tolerant of commercial interruptions than television viewers.