The Europe digital out of home (OOH) advertising market will grow at a CAGR of 14.3% from 2022 to 2029.
Europe Digital Out Of Home (OOH) Advertising Market Dynamics
Drivers
· Increase audience impact of DOOH advertisement
The DOOH medium is considered a profitable format for advertising and for the advertiser who wants to engage the consumers. DOOH industry network comprises giant billboards, digital screens, and digital signage that can be placed inside and outside of malls, airports, clubs, and other spaces. DOOH industry can be segregated into two portions: digital signage and place-based content networks..
· Data-driven advertisement decision under DOOH
DOOH advertising is quickly gaining momentum within the advertising industry as being the trusted and future-proof medium (Digital billboards) for ad delivery and measurement. Comprehensive, granular, and accurate data about locations, audiences, and behaviors is paramount for advertisers and service providers in the DOOH advertisement industry.
The availability of transparent data allows the media buyers and service providers to select a location and time to play an advertisement for a more significant consumer impact.
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Opportunity
· Technological advancements in the DOOH advertisement industry
Digital out of home (DOOH) is one of the fastest-growing forms of advertising. The latest digital signage solutions offer new potential with the help of AI and AI analytics, which allow the advertiser to target their audience with an impactful message. The outcome is creative, and it impacts the consumers on the go.
Market Definition
Industries continuously try to increase their visibility, drive consumers, and promote products and services with growing competition. The advertising industry faces cut-throat market competition, so keeping up with industry trends is essential. The requirement is being fulfilled through digital out of home (OOH) advertising as they are used for advertisements with a digital touch.
Europe Digital Out Of Home (OOH) Advertising Market Scope
Europe digital out of home (OOH) advertising market is segmented on product, location, deployment area, and end use. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Product
- Digital billboard
- Digital screen
- Digital signage
- Other
On the basis of product, the Europe digital out of home (OOH) advertising market is segmented into digital billboard, digital screen, digital signage, and others.
Location
- Indoor
- Outdoor
On the basis of location, the Europe digital out of home (ooh) advertising market is segmented into indoor and outdoor.
Deployment Area
- Transit
- Street furniture
- Others
On the basis of deployment area, the Europe digital out of home (ooh) advertising market is segmented into transit, street furniture, and others.
End Use
- Retail
- Automotive
- BFSI
- Food & beverages
- Healthcare
- Education
- Government
Competitive Landscape and Europe Digital Out Of Home (OOH) Advertising Market Share Analysis
Europe digital out of home (OOH) advertising market competitive landscape details the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on Europe digital out of home (OOH) advertising market.
Some of the major players operating in the Europe digital out of home (OOH) advertising market JCDecaux, Daktronics Dr., Broadsign, Goldbach Group AG, Talon Outdoor Ltd, Global, Hivestack Inc., Clear Channel Outdoor, Ströer Core GmbH & Co. KG among others.
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Ø Chapter One: Introduction
Ø Chapter Two: Market Dynamics
Ø Chapter Three: Market Definiton
Ø Chapter Four: Market Scope
Ø Chapter Five: Market Share Analysis
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