CRM software (Customer Relationship Management) is a set of technologies, techniques, and practices that businesses use to collect and analyse all data about their customers in order to improve service and boost revenue.
Customer Relationship Management
Customer data is collected by CRM systems from a variety of sources and channels. All of this data is collected and maintained in a single database so that it can be accessed by all departments, including sales, customer support, and marketing, and used to strengthen customer connections and drive performance. The CRM technology can generate company reports quickly to provide deeper insights into each activity, allowing them to locate new clients faster and keep existing customers satisfied.
