Companies often get so obsessed with developing a digital product that they forget about the most important thing, which is - the discovery stage.
Those who are new to this term or product design, discovery phase relates to collecting and analyzing data about your project and determining its target audience and market. Other project discovery phase activities include specifying your product’s goals, strengths, and weaknesses.
Being an experienced product design agency, we have adopted the practice of starting our design process with the discovery phase. Here we will explain why the discovery phase is so crucial, and its associated advantages. Let’s dive right in.
1. Making Your Product Market-Driven
Instead of relying merely on guesswork, you will have facts and data to support and refine your idea during the discovery phase. With this, you will have full clarity about the industry and your audience’s requirements.
2. Following a User-Centric Approach
With user research, you can discover and identify the problems and pain points of your target users. By understanding them, you will be able to create a product experience that alleviates their problems and provides them with a delightful experience. This helps in creating a product that users love to use and at the same time, meet business goals.
3. Saving Your Money
The discovery phase is a well-thought-out process where the design team brainstorms the idea and feasible solutions. Before starting directly with development, it is important to assess the product requirements, user flows, design elements and technology stack, as well as the total cost of incorporating the same. This way, you can avoid unforeseen expenses, plan your budget and make development cost-effective.
4. Managing Risks
The discovery process helps you understand your product’s limitations in advance and can think of ways to balance them. In this way, it helps you in eliminating the risks associated with the development and launch of your project.
5. Setting a Clear Roadmap
Once again, the discovery phase is about planning with a focus on the future. You think through your product journey with all the requirements, goals, deliverables, and timelines. It significantly simplifies your team’s work and gives you confidence in what you are doing.
Final Thoughts
If you want to make your product successful, Octet Design Studio can help. Our experienced team of product designers, business analysts and researchers will create a comprehensive product strategy. Let’s go through the discovery process together. Contact us at +91 85111 88998 or drop an email at business@octet.design
