How does technology impact borrower engagement?
Today the influence of digitalization is sweeping across almost all facets of our daily life. It has become a pawn for modification in how we interact, conduct, and transact our business. One such essential part of our life where AI and digitalization have brought about revolutionary changes in borrowing/lending by FinTech institutions and banks. To focus on designing innovative products and catering to rural, low-income, and semi-urban customers in unorganized sectors, FinTech lenders are embracing operational business models fuelled by advanced cutting-edge technologies such as Artificial Intelligence (AI), big data, and open Application Programming Interface (API) like borrower engagement apps and loan assist app for customers that facilitate the execution, design, implementation, and launch, of tailored services and manners in a seamless way.
Many antiquated CRM systems or outdated lead management systems are prevalent in many mortgage companies. These systems limit a lender’s ability to engage borrowers, putting them at a significant competitive disadvantage. The innovative technology that drives better borrower engagement is dramatically more than just a CRM or lead management system. This advanced technology includes marketing automation, enhanced CRM functionality, mobile application, pre-built workflows, and compliant content that is highly responsive. It supports retail, consumer direct, and wholesale channels all on one platform.
Highlights of the Most Advanced CRM & Engagement Platforms include:
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Intelligent distribution and management of leads
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Lead and workflow prioritization
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Mortgage-centric sales, marketing, and realtor reports
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In-app voice and text communication
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Real-time automated communications
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Automated loan status updates, through text and emails
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Report on what Realtor/Referral partners are sending you
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Automated branded marketing and co-marketing
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Report on campaigns and marketing channels
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Report on loan officer performance, activity & pipeline
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Actively engages current and past prospects
Today's most advanced borrowers' engagement apps & CRM deliver multi-channel borrowers' engagement through direct mail, text, ringless voicemail, social media, and email. Also, the solution skillfully incorporates into a lender's existing technology accumulation today and into the future. It is this potent combination that permits lenders to transform borrower engagement. Credility helps lenders complete more loans through more profitable borrower engagement: the mortgage industry's most innovative sales and marketing engagement platform. We deliver content, dynamic technology, and strategy for every channel of your company to provide proliferated and efficient engagement throughout the borrower's journey. Credility's customer account app for borrowers automates pipeline management, inbound call routing, click-to-call, lead distribution, remote call tracking, and complete lead management. It even automates multi-channel marketing through phone calls, social media, ringless voicemail, email, compliant text messaging, and direct mail to enable more pleasing borrower engagement from the palm of a loan officer's hands.
The customer service app for lending companies in India is undergoing a great modification in lending patterns towards digital platforms. Lending companies and financial institutions are now using data to evaluate and estimate the credit rate of their borrowers, while customer onboarding is getting mobile-based and digital. Credility is a mobility pioneer in the world of enterprise financial services. The GoToAssist app by Credility is a loan assist app for customers that is designed to eradicate manual intervention by zero paper mobile-based operations. It is a customer service app for lending companies in India that allows customers to perform eKYC on their own without the assistance of any loan agent and proves to be beneficial for the lending institution by enabling smooth customer management in one app. All the service requests of your customers including top-up on the loan, additional disbursement, tax, and interest certificates, or updating KYC with proof can be seamlessly and promptly catered to with the help of the borrower engagement app by Credility on a single portal.
