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IVR Explained: What It Is and How It Benefits Your Contact Center
IVR Explained: What It Is and How It Benefits Your Contact Center
Read what is IVR and how it has revolutionized modern marketing with automated calling systems that reach out to your prospects in no time.

There are many people who find the notion of long waits and frustrating hold times daunting when they call a contact centre. Many of these complaints can now be eliminated thanks to IVR technology, which streamlines and personalises the caller experience.

 

The days of switchboards and human operators are long gone. With the advent of artificial intelligence (AI), automated menus, and speech recognition, companies may cut costs while also improving the customer experience. Rather than having a bad reputation, contact centres can now serve as the consumer resource they were always meant to serve.

There is no doubt that IVR, or Interactive Voice Response, is a game-changer. All of the pertinent information will be outlined in this section.

What does IVR stand for?

Phone systems may route calls based on spoken word responses and touch-tone input thanks to IVR technology. Automated menus classify and sort incoming callers, who are subsequently connected to real-time contact centre personnel.

As a result, call centres have traditionally relied on agents to manually route and connect inbound calls, which can lead to long wait times and queues that can be frustrating to both customers and businesses alike. By removing the requirement for a traditional switchboard operator and replacing it with an automated calling service, interactive voice response (IVR) technologies assist solve this issue.

What is IVR and how does it work?

IVR is a call routing system that works by integrating current physical phone systems with VoIP technologies. IVR software can then be used to build out automated menus that send calls to the proper departments, live agents, or databases as needed. This system is then backed by IVR software.

 

Suppose there's a cold snap and you need to get in touch with your building management to report that your apartment's pipes have frozen. With so many people living in the complex, the maintenance hotline uses IVR to help prioritise issues and expedite service. In the event of an emergency, you should dial 1, and in the event of non-emergency, dial 2. There is a voicemail option for non-emergencies, however, when you call for an emergency, you are promptly connected with a live agent in management. When it comes to handling maintenance requests, this IVR system is as easy as it is effective.

 

It is common for these automated IVR menus to interface with customers using either voice recognition software or DTMF (dual tone multi-frequency) touch-tone keys. It's common for IVR systems to use ACD (Automated Call Distribution) software in order to route calls to agents from these menus.

 

A smooth routing infrastructure that efficiently connects customers to resources is one of the many benefits of IVR systems. It saves time and improves the interaction between the parties when phone conversations are connected fast.

It's a good deal.

An effective IVR system might be a competitive advantage for your call centre. In an IVR environment, you can save $11 per call compared to typical live call systems. As a result of IVR's automation, your sales staff is able to get in touch with more qualified leads more quickly.

It's easy to expand and maintain.

The physical limits of traditional call centres do not apply to IVR-enabled contact centres. To get started, you don't even need to be a programmer! There is no need for coding with Robotalker Studio's powerful drag-and-and-drop builder for IVR system customization.

 

It's also possible to track metrics like CSAT (Customer Satisfaction) and Call Abandonment Rate with software-based solutions like IVR, which can help you improve your customer service. In order to evaluate the efficiency and effectiveness of your contact centre and the people who work there, you must use these measures. For each client engagement, this data gives context that allows your representatives to respond appropriately.

Get to the bottom of what your customers want and need

Callers don't have to be told to "press 1 for customer service" by modern IVR systems. Customers should be able to find the information they need quickly and easily with the help of IVR. It should no longer be required to endure long waits in call centres simply to be routed to another department in order to learn the status of an order or prescription. IVR systems are now more adaptable and sophisticated than ever before, and they can help businesses deal with a wide range of issues.

 

Developers Amber Case and Ben Greenstein used pandemic inventiveness to devise an interactive voice response (IVR) system that allows users to pick their own vacation destination. It was possible to create an immersive fictional experience for callers utilising an IVR phone tree concept. In the middle of an (imaginary) highway, callers select their destination by dialling numbers in menu options that correspond to each leg of the journey. 

How to Begin Using IVR

IVR phone trees and screening and recording systems can be built in a variety of computer languages using our comprehensive documentation.