Rolex SA is a Swiss company (based in Geneva) important in the production of fine wristwatches, as well as one of the largest companies operating in the haute horlogerie sector.

Rolex SA is a Swiss company (based in Geneva) important in the production of fine wristwatches, as well as one of the largest companies operating in the haute horlogerie sector.

Rolex watches have always been considered synonymous with class, elegance and quality. As often happens, the history of the company and of the brand that allows it to be recognized all over the world, have a curious origin at times influenced by the histo...