The date has been set. The venue has been reserved. The only thing left is to get people to show up. Concerned? Maybe a little? Don’t be. For an event activation to be successful, a promotional strategy must be well-planned. With these event marketing an...

People who say they’re in launch mode may be preparing for the launch or opening up the sales window for a new product. It’s not uncommon for entrepreneurs to create a big buzz and splash around their businesses, which makes it seem like an elusive, uncl...