BEST PRACTICES
Many people do get exasperated receiving too many notifications or at unexpected times i.e., sleeping or during an important meeting at work. So, these questions may arise in your mind like what is the ideal and best way to serve web push notification? Fortunately, you have come to the right place. This article covers all the techniques and ways to establish an ideal web push notification for your website.
The push notification is supposed to make people get your message by opening the link. It will increase your traffic and gain buyers.
WHEN AND HOW TO USE WEB PUSH NOTIFICATIONS:
A lot of website owners worry about this question. Do you wish to gain new customers, make old customers buy again, re-engage, increase traffic and open your page again? This is far most an ideal tool to use. On the bright side, it does not require any app or special programming to operate.
The appropriate way to use web push notifications is for marketing. Let's say you have restocked something, updated, or introduced a new one and wish that your customers should know. Web push notifications come in handy for this. There are multiple sites giving services, you can use any one of them.
BEST PRACTICE FOR WEB PUSH NOTIFICATION:
Before getting into the details, the two main components for best practice of web push notifications are increasing subscription rate and reduce unsubscribers. We will walk you through each step so you can access and avail this tool more productively.
1. CUSTOMIZE OPT-IN PROMPT:
It is the first and most important step. Before someone allows you to send notifications, they opt-in. well, there are many standard ways to let them subscribe. But you should use customized prompts so that your audience can have an idea of what to expect in the push notifications.
This is the only way to get the attention and making the audience allow your notifications. Whatever you will be sending to them, not all of it but let them have a clue.
2. USAGE OF SEGMENTS:
The next phase is to target your audience. Although, you do have the option to send it to all the customers. But with segments and more clear options, they will feel more reliable and valued. Especially when letting them know that it will limit the notifications. As we all think twice before allowing any site to send push notifications.
You can make segments about the location, time, money limit, and so on.It depends on the service you are providing. Even if everyone would want to get all the notifications, there must be a group limiting to specific information.It will allow them to personalize the notifications.
3. MAKE NOTIFICATION DEPENDING UPON THE BROWSING DEVICE:
Making your notification more presentable and readable. It is important to know the device type. There is limited space for a notification in a lot of phones. You do not want the message to get hidden or cut off. It does not look professional. Someone rarely taps it to read it completely. Fortunately, you can control the size, font, and design of your message.
Moreover, it is ideal to place the important component of the messaging front. So, even if a user is having a 3.5-inch display. he can read it and your message is conveyed. There are also techniques so you can test your notifications before sending them to the customers.
4. CHECK CLICK THROUGH RATES (CTR)AND USE ACTION BUTTONS:
Another excellent tool is that you can check the rate of how many customers are tapping your notifications. If it is below the expected margin, you are going to have a low marketing rate. Hence, the goal is not achieved. One of the best ways to enhance the CTR is through action buttons.
For example, an e-commerce brand they have a check out now button or read more button to gain the attention of the readers. It increases the audience and improving the CTR.
5. KNOW USERS’ TIMEZONE:
The time zone varies in the World. To make sure that no one receives your notification mid-night, resulting in disturbing their sleep. You must optimize all the push notifications to a specific time. This is a fast and effective way to make them feel more valuable. For example, if your site is about workout or supplements. Probably, the ideal time is either early morning or evening. That is when most people work out.
An annoyed customer will result in unsubscribing your notifications. Clearly, you do not want that, and it is enough to emphasize the importance of time zone.
6. DO TAKE ADVANTAGE OF TRIGGEREDCAMPAIGNS:
The two main categories of web push notifications are manual or triggered campaigns. You can make both of these types of notifications. As the name suggests, triggered notifications are those which are activated when something special is clicked on your page. It can be anything from visiting a specific blog or page on your website.
Moreover, many users find it more advanced and prefer to avail themselves of it. in short, it keeps them updated about the product or services related to their needs. You can easily set up a trigger campaign and optimize it as you want.
7. USE CUSTOM ICONS:
Visualization is an important and dominating component of marketing. The purpose of custom icons is to make your notification stand out from the rest. As you already know we all get a lot of random notifications. You do not want yours to get mixed up in them. It is recommended to use images, emojis, and gifs with your notifications. A stylish and attractive logo is also important. For example, you can check out the logo of getyourpetcertified.org.It is a print of a dog’s paw. They provide various services like ESA letters online and many more.
One thing to remember while using images is the size. Not all devices are capable of displaying large-sized images.
