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Instagram has become one of the most popular social media platforms. With over a billion active users, Instagram enjoys the position of being in the top ten most used social media apps alongside Facebook, YouTube, WhatsApp etc. There are about 500 million active daily users on Instagram.
Instagram also hosts about 200 million business accounts, and it’s interesting to note here that 90% of Instagram users follow a brand on this social media. With this defined scope, we can see that there is a thriving market with an ever-eager audience ready to engage with the brands available on Instagram. Let us understand this a little further and channelize our marketing strategies to maximize our earning potentials.
Instagram marketing is a social media marketing strategy used to engage with the end-users on Instagram. It helps in creating brand awareness, brand engagement, and boosting sales. Instagram can help in both B2C sales as well as B2B sales, too. On average, a user spends about 53 minutes per day on Instagram, making it the second most visited social media site after Facebook. The scope to have a more interactive and feedback-driven customer engagement is undiscountable.
Let us understand how we can make the best use of the Instagram platform for adding more value to our business with these enterprising Instagram marketing tips relevant to the current market scenarios.
Switching to the Business account on Instagram is very simple and can prove instrumental in driving more value-driven sales to your business. All you need to do is go to the settings on your profile and click on the “Switch to Business Profile” tab and Voila, there you go. You are subscribing to the benefits that come along the way as listed below:
Using the free marketing tools on Instagram, gauge your customers and refine your target audience. Instagram insights help in discovering how your posts and content is received by the audience. Instagram Ads can be targeted based on Demographics (Age, gender, language), location, interests (based on what people follow), consumer behaviour (based on Instagram activities, and generic consumer behaviour, too)
This is a trend catching up quickly, especially on Instagram. More than celebrities, the micro-influencers (with followers ranging anywhere from thousands to 50k followers) are creating wonders in the realm of social media marketing. These influencers, with an established and loyal set of followers, are formidable and authentic brand ambassadors for any brand. They ensure a high engagement rate with the target audience.
User-submitted content can be linked to the brand pages with the appropriate hashtags and credits. This creates a win-win situation for both the consumer and the brand. The user feels more valued and connected to the brand. The brand creates trust in the audience for its product by giving realistic and authentic experiences.
Optimal usage of hashtags will be useful in keeping the audience talking about your brand. Hashtags ensure your brand is visible and discoverable to the users. Make sure the hashtags are relevant and niche to your brand or product. Hashtags help the users to go through the entire portfolio of your brand by just following that particular hashtag.
This is a very vital piece in your marketing strategy. Posting at the right time will ensure you are reaching the maximum outputs for your targeted posts. Ensure you post consistently, especially during the peak hours where maximum people are online. Research tells that Mondays and Thursdays are the best days to post on Instagram and the time targeted being 8-9 AM and 2 pm noon garnering substantial results for businesses.
Make the posts more appealing and attractive to the audience by using the features like filters, stickers, Insta stories and the right edits. Visuals create a lasting impression on the audience’s mind and make the users reshare your posts, indirectly contributing to increasing the span of your ads reach.
Instagram can boost business growth for small businesses and large enterprises alike. Focusing on quality rather than quantity will be a sensible approach to the marketing strategy. Ensure tracking the metrics to evaluate your posts’ reach and success. The world of possibilities is immense on Instagram; make sure you tap the right mix that suits your business.
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