Pay-per-click (PPC) is an online advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a network of sites) when the ad is clicked. Advertisers bid on combinations of keywords in an auction and are charged only if their ad is clicked. Pay-per-click is a form of cost per impression and is thus sometimes called cost per mille (CPM). In contrast to cost per thousand impressions (CPM), which is the standard pricing for mass media advertising such as newspapers, magazines, television, and radio, pay-per-click advertising is much more transparent, as the publisher is directly paid for each visitor brought to the advertiser's website by the publisher's efforts. PPC advertising is the quickest way to get your website to the top of a search engine results page. It is really easier to set up and can be started in less than 5 minutes.
Google Adwords and Bing Ads are two popular PPC advertising networks. PPC represents one of the best ways to get in touch with consumers who need or want the services or products you are selling. It is a very efficient way of reaching a lot of people and aligning yourself with the right buyers while paying only for the service. PPC is not limited to Google AdWords, Bing and Yahoo are also major players in this niche and they offer similar services.
The great thing about PPC is that it is easily measurable, you know how much money you spent and how many prospects you have contacted. So if you are running a local business and want to get more customers, then PPC advertising is the way to go. There are several ways in which PPC advertising is beneficial for your business. Advertisers can target their ads based on the keywords or search terms their customers are using. This means that they only pay to advertise to people who will be interested in their products. Since the customer is searching for this ad using Google, they are more likely to be interested in the company's products. There is also a better chance that the customer will click on the ad and purchase.
