Main services of search engine marketing agency
Perhaps you have been thinking about hiring a Search Engine Marketing Agency for some time or maybe you have just started to consider it; In any case, we tell you what benefits it can bring you and what steps you must follow before hiring it.
What is a digital marketing agency?
A Digital Marketing Firm in Orange County CA is responsible for offering digital services with the aim of helping companies achieve their business goals through a digital strategy supported by specific actions in different channels: social, email, organic, paid, etc.
The general objectives of digital marketing agencies are usually mainly two:
1. Increase brand awareness:increase visibility, traffic and brand reputation through creative campaigns.
2. Increase sales:Campaigns focused on generating leads or direct sales through search engine advertising, email marketing, social media or other channels.
The general objectives are carried out through campaigns that measure their effectiveness through performance indicators agreed between the company and the agency. Other tasks of the agency range from the analysis of improvement points, identification of new opportunities and implementation of actions, without forgetting the monitoring and analysis of the fields of action at all times.
What services does a digital marketing agency offer?
The services of a digital plumbing marketing agency are very diverse and adjust to the needs of each business. In some cases, the agency is in charge of the digital strategy at a global level and in other cases it offers a specific service from its portfolio for a specific campaign.
Main services of a digital marketing agency:
SEO:
Its objective is to improve positioning in search engines to boost web traffic through the optimization of keywords related to the company's activity.
SEM and Social Paid:
It includes the management of paid campaigns through Google Ads and/or Social Media Ads to enhance the visibility of the company or the promotion of services or campaigns
.
Analytics:
It consists of the analysis, monitoring and reporting of the current situation of the web, traffic, performance of payment campaigns, etc. through custom dashboards made up of different sources.
Social media:
Strategy and management of social media channels. It includes active listening to brand conversations, analysis of results, brand management through these channels, community generation, etc.
Influencer Marketing:
Search Engine Marketing Company also offers brand ambassador programs, specific actions with influencers, contact with profiles according to brand values, analysis of campaign results, etc.
Web development:
Definition and creation of web pages and applications that generate the best possible experience and are optimized for mobile devices and search engines.
