Qualitative market research involves any research conducted using observation and unstructured questioning. It determines the customer's motivation through close observation.
Let's first understand what is meant by the term "Qualitative market research"?
Qualitative market research involves a conversation-based research method that relies on focus group interviews, in-depth interviews, and other innovative research methods.
Qualitative market research is all about understanding people's beliefs and points of view and what they feel about the situation and what the deciding factors that influence their behavior are.
The goal is to gain a deep understanding of a specific organization or an event. It aims to provide an obvious rending of the structure, the order found among the group of participants.
There are few qualitative market research methods used by market researchers for effective results:
Interviews
Focus group interviews
Ethnographic research
Case study research
Record keeping
Observational techniques
Grounded theory
Phenomenology
Narrative
The only difference between qualitative market research and quantitative market research is quantitative market research involves collecting a large amount of data through surveys, polls, and questionnaires. Whereas, qualitative market research involves determining & analyzing customer motivation through close observation & typically interviewing within a small group or face-to-face encounter.
myMRPlace is a global marketplace for the market research industry. We aim to simplify market research outsourcing from both buyers as well as from suppliers. My Mr place helps your find out the best qualitative market research companies which are beneficial for your business to know their target audience & to build the brand in society.
