Social media platforms have become the newest portal for discovering new restaurants. From letting people add locations to their photos to allowing restaurants to run their own social media marketing campaigns, social media platforms are catering to restaurant owners. If you aren’t leveraging these tools for attracting new customers then you are definitely missing out. It is advisable to hire a Restaurant Marketing Agency to make the most out of your social media marketing.
Social media marketing tips for Restaurant Marketing
Social media allows you to easily connect with your target audience. Most platforms allow you to upload mouth-watering pictures of your cuisine and dazzling videos of your ambiance. These are sure to attract the right audience. For instance, if you run a pop-themed burger cafe then your target audience is likely to be between the ages of 15 to 30. You can easily connect with this demographic with the help of Instagram. However, in order to do that, you must make use of the right marketing strategies. Even if you are just starting out, you can easily hire one of the marketing companies for small businesses. The following are some other tips that will help you in enhancing your social media presence:
Creating a Brand Voice
If you are using more than one platform, it is of utmost importance to maintain a cohesive voice for your brand. However, if you have different individuals managing different social media accounts then it can be difficult to maintain consistency. For instance, if your persona on Twitter is funny and sarcastic but on Instagram, you are being very formal, then it can confuse your customers. In fact, data shows that cohesive branding across all your social media platforms can help in boosting your revenue. Hiring a Social Media Marketing Agency Los Angeles will help you maintain this consistency.
Optimize Your Bio
Most businesses make the mistake of underestimating the importance of bios. When your bio is not optimized, every other strategy might fail to bring in the expected number of customers. You might upload high-quality pictures, geotag the images and even use trending hashtags only to be disappointed. This is because someone might come across your posts and even like them but as soon as they tap on your profile, they wouldn’t be able to find your contact details. Hence, you need to ensure that you mention all the contact details in your bio itself.
Monitor Mentions
When someone talks about your business online, it’s free marketing. You can make use of this opportunity by commenting on their posts or re-sharing it. However, keeping a track of all your mentions can be a little difficult. Hence, it is advisable to hire a Digital Agency Los Angeles to do so. Most agencies have access to tools that help them in keeping a track of all your online mentions.
Behind The Scenes
If your page is simply full of food pics, it might start feeling too inorganic and impersonal. In such a case, it is advisable to post pictures of your staff members and even customer stories. If you help your patrons celebrate their birthdays or anniversaries in a special way, then you can always post pictures or videos of how you prepared for the occasion. This helps people in feeling connected and also lets them know all about the services you are willing to offer. If you engage in some community programs such as donating food then you can also post those pictures.
Conclusion
Lastly, it is important to remember that one of the best ways of having a robust online presence is to engage with your current customers and even interested individuals. Reply to their comments and queries and even if there is a negative review, you must respond to it kindly to diffuse the situation.
